Good morning,
A lot of layoffs are happening in the tech industry right now, and combined with the whole Blue Monday thing yesterday, it might make today feel like a bit of a Gloomy Tuesday…
But hey, things can only get better from here, right?! Onwards and upwards. 🚀
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Silver Bird Espresso, Apollo Foods, and Era Frames. 👋
This newsletter is brought to you…
Shortly after launching, CorneaCare approached Pilothouse with the goal of defining two crucial objectives:
1️⃣ A clear direction
2️⃣ A strategy to increase efficiency and scale
As a beauty and personal care brand operating on a limited budget, CorneaCare envisioned an eventual omnichannel strategy to chart their path to success. 🗺️
Since July 2022, CorneaCare and Pilothouse have embarked on a growth journey. Initially focusing on Google, their efforts gradually expanded to include Amazon, Meta, and original Studio content.
The creative strategy, fueled by precision and expertise, has yielded:
The power of partnerships is strong… CorneaCare has achieved unprecedented growth and success, far exceeding their initial expectations.
📕 Want your brand to be the next success story? Connect with your growth partner today.
As you build out your V-Day campaigns, take advantage of what’s currently trending on social media to maximize your online visibility. 🔍
One search that’s gathering a lot of steam is the matching trend which is gaining popularity on platforms like TikTok and Instagram. 📈
The Matching Trend Breakdown:
For DTC brands, this trend is an easy way to increase your average order value. 💰
Make these 2 website tweaks to increase your chances of raising your AOV:
Let us know if you will try these tactics to increase your sales!
In this episode of the pod, we sit down with Nate, Taylor, and Jacob from Pilothouse’s team to learn about how to deal with the Q1 hangover when ad spend and conversion rates are down.
In this podcast, they cover:
👉 You can listen to the full episode here
🚨 Learn how to personalize your brand’s customer experience from the best in the biz! Join Bloomreach at the 2024 Commerce Experience Summit for a FREE 2-day digital event led by ecommerce industry experts. Register now.*
🎯 Meta reduces detailed ad targeting options. Existing ad sets with impacted targeting options will continue to run until March 18th but make sure to take a peek today and see if you need to update your targeting selections.
📹 Turn text prompts into video for your social media. If you have a ChatGPT plus account, check out this GPT tool and see if it could be a value add for your brand.
Hello! We recently launched our 2024 Audience Survey, and your input is incredibly important to us. As a dedicated reader and integral part of the DTC community, your perspectives and feedback are highly valued.
Have a second to spare? Dive in and share insights about yourself, your professional life, and what you enjoy or don't enjoy about DTC.
As a bonus, by filling out the survey, you’ll be entered to win a $500 Amazon gift card!*
*Limit one entry per person. There is no purchase necessary in entering the sweepstakes for the audience survey. One winner will be randomly chosen to win a $500 Amazon gift card (or equivalent). Entrants must be located in the US, Canada, UK, Ireland, Australia or New Zealand and enter the email address used to subscribe to DTC Newsletter to be eligible to win. Winner will be notified via email.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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