Good morning. The most insane drop test was conducted when an iPhone that got sucked out of an Alaska Airlines plane managed to survive a 16,000-foot drop.
Let's see if the phone case brand capitalizes on this viral story because we have a feeling they are about to blow up. 🔥
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Houlton Powersports, All County Neo, Loop Industries. 👋
This newsletter is brought to you…
But returns don’t have to mean profits down the drain for your brand. 👀
As a final holiday gift for you, Loop just released their merchants’ holiday returns numbers, outlining how merchants are capitalizing (and profiting!) on busy season returns.
Last year, Loop merchants saw a record-breaking number of returns — and some pretty impressive numbers when it came to upsells and more.
This holiday season, Loop merchants saw: 👇
For more stats and trends from Loop merchants coming out of the holiday rush, check out the holiday return numbers, wrapped!
Don’t wait until next holiday season to see cost savings on your own returns.
While there’s been some mixed reactions towards comparative advertising, (some brands can be a tad aggressive), but when done right it’s a great way to get more brand exposure and stir up user engagement.
What are comparative ads?
Comparative ads are a great way to draw more buzz to your brand by comparing your product with a more well-known competitor.
In this Boochcraft ad, the brand wastes no time comparing how their gut-friendly drink stacks up against popular prebiotic soda Olipop.
Drinks for gut health is a very competitive space so why not draw a comparison to show why your products are better or how they differentiate from the rest?
Why this comparative ad example is effective:
Mood by Boochcraft zeros in on three main selling points that focus on ingredients. 🍓
They focus on their product being certified organic, made with real fruit, and stevia-free. This creates a compelling argument that their drink is healthier.
This leads customers to question: Is their current drink choice the healthiest option?
The takeaway?
✅ Comparative ads are a great way to raise brand awareness and create social engagement.
✅ Consumers who are already familiar with Olipop are likely to engage with this content, increasing the likelihood of the ad popping off.
❌ Just make sure to stick with the facts and not make any false claims.
Spreading misinformation can lead to your ad backfiring, damaging your brand's reputation. So proceed with caution.
In this episode of the pod, we sit down with Adam and Amanda from Pilothouse’s Google Ads team to learn how to run Google Ads promotions at scale.
In this podcast, they cover:
👉 You can listen to the full episode here or Steal our Google Ads Promo Bible here.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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