Good morning,
Just last week, the S&P 500 reached a new all-time high, all thanks to the impressive performance of the Magnificent Seven stocks — Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla. 📈
Despite lingering concerns about high inflation, this remarkable bull run could fuel a more positive outlook for the economy, potentially encouraging consumers to open their wallets and spend more.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Meems Fudge Shoppe, Kendo Brands, and Belgrave Sands 👋
UGC is a profit unlock, but the right creators making the right content makes all the difference.
minisocial has helped thousands of brands create content that:
minisocial will partner your brand with socially native UGC creators who know how to capture an audience because, well, they’re micro-influencers!
Brands like Plant People, immi, CORKCICLE, JOJA, and Super Coffee are already standing out from their competition using minisocial’s two-in-one solution.
They’re seeing TikTok ads performing in the top 1% CVR, a 50% decrease in the cost of add-to-cart, a 92% increase in organic video views, and a 30+% increase in return on ad spend.
Maximize Your Ad Dollars With minisocial ⏰
Give the SKIMS marketing team a raise because their latest Valentine’s Day campaign hits all the right notes. 👏👏👏
The coquette trend is huge right now, and shapewear brand SKIMS is capitalizing on it with this coquette-inspired photoshoot with songstress Lana Del Rey to promote their SKIMS Valentine’s Shop.
Why this collab is a match made in heaven:
Tapping Lana Del Rey as their latest celebrity brand rep makes sense since her 70s-inspired album aesthetic is reminiscent of the coquette trend.
And…TikTok users in the past few months have already seen Lana Del Rey’s song Let the Light In for all their coquette-inspired videos. Talk about perfect synergy. ⚡
Here are the latest search stats:
The result?
Social media users are praising SKIMS for their creativity and taking the coquette trend to a new level with the perfect brand ambassador known for her nostalgia-fueled tunes. 💗
Brands who also want to take advantage of the coquette trend should definitely work this into their Valentine’s Day playbook!
Here are some creative and hilarious coquette-inspired TikTok videos from users and brands for some inspo. 😂
DTC Brand owners have a conundrum on their hands…
Everyone knows that in 2024, brands have to be some degree of omnichannel, but what are the true knock on effects of each new channel you bring to the table? How can you ensure you maximize your funnel’s halo effects, while minimizing your risk of overspending or burning cash on ineffective platforms?
Enter Keen, a marketing decisioning platform founded by Greg Dolan, an entrepreneur we recently hosted on the DTC Podcast for a game-changing discussion about strategic 2024 marketing planning and making your ad dollars work smarter, not harder.
This podcast is for anyone who’s ever considered a true top of funnel channel like PR or TV, but is worried about how to plan, predict, and optimize your returns. Keen is designed to help DTC brands make data-backed predictions about the impacts of every part of your funnel.
Read our full podcast writeup to hear how a major brick and mortar cosmetics brand drastically reduced their Meta Ad spend (reallocating budget to TV) to see a massive improvement in their overall marketing efficiency using Keen.
Or if you’re more of a listener, the full episode with Keen’s Greg Dolan, is here.
In this episode of the pod, we sit down with Rob and Clifford from Pilothouse’sAmazon team and talk about how to perform your own Amazon ad audit and ways to reduce returns before they happen.
In this podcast, they cover:
Rob from Pilothouse says:
“Return rate on Amazon is all about building your listing in a way that accurately showcases the product. Because it’s so easy to return stuff online, you’re probably going to run into a higher return rate so it’s important to give people all the information they need to make a proper decision the first time.”
👉 For more insights like this to better manage your Amazon presence and profitability, listen to the full episode here
💚 Are you missing a piece of the market by NOT going green? Learn how to exceed buyer expectations (and sales targets) while helping the planet—by unlocking your sustainability advantage. Register for Wren’s FREE webinar on Jan. 31 here. *
💸 Are you spending your ad dollars in the right place? Add the power of AI to your marketing budget with Keen’s predictive models, and determine which channels bring more bang for your brand’s bucks. *
🛑 All it takes is one click to change your trajectory… Start practicing your pitch for Kickfurther’s CPGrow Pitch Competition for a chance to win $150k in no-cost inventory funding. Click to enter. *
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
Do you have too many CTAs? Having too many call-to-actions can confuse or overwhelm a potential buyer.
When you just wanna match with your bestie all the time.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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DTC 2024. All Rights Reserved.
DTC is fueled by Pilothouse company registered in Victoria, BC, Canada.