DTC Newsletter Archive

Fri

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January 23, 2026

DTC991: Manduka Brand Breakdown

We delve into yoga brand Manduka's Google and SEO strategy, examining how its current approach ensures efficiency but also limits growth opportunities.

Thu

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January 22, 2026

DTC990: Merit’s Realistic Marketing, Email Dashboard, and Comparison Charts

We dive into Merit Beauty's realistic marketing strategy and why its 'messy' aesthetic can signal authenticity and connect with Gen Z customers.

Wed

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January 21, 2026

DTC989: Big Game Day, Breath Death, and 2016 Throwbacks

We provide tips on how to prepare Meta Ads for The Big Game and urgency messaging to captivate online audiences during this major Q1 sports event.

DTC988: Zeelool’s Email Pop-up, YouTube Select, and AI Google Search Trends

We explain why Zeelool's email sign up form provides customers value, but too many competing offers can cause decision fatigue and reduce opt-ins.

Mon

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January 19, 2026

DTC987: AI Downsides, Old Spice Rebrand, and Conditional Splits

Pilothouse shares five disadvantages of using AI in paid media and explains how limited data, unclear objectives and over-reliance hurt performance.

DTC986: Meta’s Creative Testing Feature, Tech Stack, and Painful Lessons

How streetwear brand Stadium Goods scaled using these Shopify Apps to personalize retargeting, improving customer support, and creating urgency.

DTC985: AI Impact Paid Media, CRO Outperforms Ads, and ChatGPT Traffic

Pilothouse shares the top five benefits of using AI in paid media, like better efficiency, faster learning, and stronger performance at scale.

Wed

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January 14, 2026

DTC984: Amazon FAQ, Silk & Snow’s Growth, and Golden Rule for Testing

How sellers can use Amazon's A+ content FAQ module to cut down on customer service messages and negative reviews by improving product communication.

Tue

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January 13, 2026

DTC983: Customer Touchpoints, Persona-Driven Angles, and Saved Carts

Pilothouse shares how customer behavior has shifted, why a purchase journey resembles a validation loop more than a funnel, and advice for brands.

DTC982: Oats Overnight Ad Breakdown, Failed Rebrands, and Reset Mindset

We break down this Oats Overnight Meta ad and how its clear and attainable goal-setting messaging aligns with customer behavior during January.

Fri

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January 9, 2026

DTC981: Double Down Issue

Pilothouse and brands like Three Ships, HIghland, and Miracare share lessons they learned in 2025 and what they are doubling down on in 2026.

Thu

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January 8, 2026

DTC980: V Day Ads, Site Funnels Part 2, and 6 CTA Mistakes

Pilothouse goes over how to plan your Valentine's Day ad campaigns and why brands need to apply learnings from holiday gifting to be successful.

DTC979: Meta Checklist, PrettyLitter Acquisition, and Recycling Campaigns

Pilothouse explains why ecommerce brands should conduct a Meta technical review in Q1 to ensure site setup and checkout flows are running smoothly.

Tue

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January 6, 2026

DTC978: Pushing Prospecting, Landing Pages, and UGC Scripts

Pilothouse shares ways brands can avoid a January sales slump by investing more dollars in prospecting and rebuilding their top of funnel pipeline.

Mon

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January 5, 2026

DTC977: Lead Gen Profitability Check, UGC, CGC, and EGC, AI Blend, and Survey Bounced Customers

Why brands need to calculate lead gen campaign profitability. Pilothouse shares a worksheet for brands to use and make smarter spending decisions.

Fri

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January 2, 2026

DTC976: Q5 Momentum, Site Funnels, and Urgency Triggers

Pilothouse shares how ecommerce brands can avoid a January sales slump after the holiday season and grow strategically by using these tactical tips.

Content

Newsletter Issues