DTC Newsletter Archive

Wed

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August 13, 2025

DTC878: Simple Modern Playbook, Mira’s Community Led Marketing and Cropped Ad Creatives

Learn how Simple Modern scaled to $1B by mastering Amazon search, leveraging retail data, going viral on TikTok and using ads strategically.

Tue

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August 12, 2025

DTC877: Q4 Offer Tests, Common Amazon Mistakes and Friction Words

Pilothouse shares how to test and refine offers, such as bundling, GWP, and tiered discounts, in Q3, so you can scale the strongest promotion in Q4.

DTC876: Videos Spark Joy, Q4 Prep, and Post-Click Marketing Blueprint

We share why humor and authenticity beat hard-sell tactics. Learn how joyful and relatable video content drives engagement and conversions.

DTC875: Article Brand Breakdown

We examine Article's Google presence, identify cracks in their SEO strategy, and how their paid ads lack message continuity on landing pages.

Thu

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August 7, 2025

DTC874: MiLa Checkout Trick, Post-Click Metrics, and AI Mode Ads

We take a look at how MiLa adds these elements at checkout: a countdown timer and urgency messaging to reduce cart abandonment and drive conversions.

DTC873: Pinesol’s TikTok Strategy and Bigger Fonts = Bigger Conversions

How cleaning brand Pine-Sol doubled its TikTok following in one month by embracing absurdist humor, original sounds, and lo-fi, episodic content.

Tue

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August 5, 2025

DTC872: Feals Ad Breakdown, Q4 Scale, and Camping Hacks Search Surge

We analyze how supplement brand Feals sells a chill summer beach vibe, not just a relaxing gummy in this aesthetically pleasing Meta ad creative.

Mon

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August 4, 2025

DTC871: AI Productivity Hack, The Lipstick Effect, and Ad Creative Tip

Feeling scattered and overwhelmed? Use this three step AI workflow to organize tasks, prioritize better, and stay focused so you can work smarter.

Fri

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August 1, 2025

DTC870 - David Protein Brand Breakdown

We take a look at David Protein's Meta ads and how they use low-fi post-it ads to strategic CGC, along with strong angles, hooks, and smart testing.

Thu

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July 31, 2025

DTC 869 - A/B Testing on Amazon, and Revenue Ecosystem

We share how Amazon Experiments and proper A/B testing can boost seller revenue and share an example from the reusable Swedish dishcloth brand FEBU.

Wed

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July 30, 2025

DTC868 - Oh Polly’s PDPs, Thigh Society’s Scaling to 7 Figures and Outdoor Voices Comeback

We take a look at Oh Polly's creative PDPs that turn product pages into high-converting, shareable brand experiences using fun scroll-stopping videos.

Tue

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July 29, 2025

DTC867 - Amazon’s Product Selector Feature, and TikTok Shops

Learn how Amazon’s Product Selector quiz tool boosts customer engagement, speeds up conversions and creates a personalized store experience.

DTC866 - Back To School Trends, Superman’s Cultural Relevance, and Q4 Planning

We cover the top back to school shopping trends, explain why consumers are shopping earlier than before and offer tactical tips for marketers.

DTC865: We Analyze Their Amazon Strategy And Offer Quick Fixes

We analyze Sunday Golf's Amazon strategy and share how better images, clear messaging, and storefront tweaks can boost discoverability and trust.

DTC864: Nami Matcha Tech Stack, Fashion Email Designs, and Beats x MadHappy Collab

We explain how Nami Matcha uses preorders, upsells, and loyalty programs to capitalize on the matcha boom and meet soaring global demand.

DTC863: Nescafé’s LTV Playbook, Maker Wine Strategy, and Tariffs Impact on Chinese Factories

Learn how a top coffee brand like Nescafé drives long-term growth in new markets like Japan by prioritizing lifetime value over short-term wins.

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