Good morning,
Reddit launches Ads Inspiration Library. Advertisers can view all top-performing ads in one place and filter by vertical, keyword, ad budget, format, placement, and objective.
More on this below in our News section!
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Hereās what youāll find in todayās DTC:
šø Learn how every Life on Film TikTok goes viral thanks to their clever use of UGC.
š How to crush Halloween campaigns on Meta, which is quickly becoming a huge sales event.
ā Andā¦donāt make these mistakes when trying to retain customers.
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Youāre reading this newsletter along with new subscribers from: Keika Naturals, Bridge & Burn, and Breeze Balm. š
ā© Your Customers Are Skipping Ads and Watching Creators. Are You?
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šø How Life on Film Struck Content Gold
Life on Film has a unique content strategy that has grown its TikTok account to nearly half a million followers in less than a year. š
How did they do it?
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Through the power of UGC. āØ
Life on Filmās TikTok videos often go viral, and for good reason.
The brand has mastered creating content promoting its product, a disposable camera, without looking like they are selling anything.
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This is how they capture a viewerās attention: š
The brandās hook in every video is always the same.
The founder approaches a person or group and delights them by giving them a free disposable camera they can use to document their next adventure.
The text overlay reads: āGiving disposable cameras to strangers.ā
The catch? They have to return the camera so the brand can create a video for social media.
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Why this format works so well:
1ļøā£ Increases watch time: This type of short-form content does a great job of hooking in the viewer and getting them to watch until the end since followers are curious about what happened and want to see the photos developed from the trip.
2ļøā£ Easy to scale: This content is a hit with viewers and is very bingeable. The brand could also easily scale this and post daily to grow its following even faster.
3ļøā£ It feels authentic: The brand does a great job promoting its product in these videos and delighting both the viewer and strangers.
Life on Film creates a strong emotional connection with its audience, which paints the brand in a positive light: it helps real people capture real moments.
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The takeaway?
This is what we mean when we talk about low-effort and high-impact content!
For Life on Film, the brand approaches strangers and asks them to create UGC, which they can repurpose for their TikTok videos. They donāt need to spend on big-time influencers, although recent collabs with Ed Sheeran and Ice Spice sure donāt hurt.
š§ Crush Your Halloween Campaigns on Meta
Today on the podcast, we're joined by Taylor and Aves, the creative minds from Pilothouse.
They share their expertise in preparing for holidays like Halloween, which is evolving into a major retail event.
With Halloween and Thanksgiving on the horizon, this episode dives into strategies to capitalize on these growing consumer moments and why you should prepare for them earlier.
Avery explains: "There's been a shift in consumer behavior. Halloween is becoming more like the bigger holidays ā people decorate, host parties, and treat it with the same enthusiasm as Christmas."
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In this podcast, we cover:
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š You can listen to the full episode with Taylor and Aves here.
š IN THE SOCIAL SPHERE
Donāt make assumptions. Feedback is a gift and the key to retaining customers long-term.
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ā” QUICK HITS
š§ Selling $5M+/year and not sure your A/B tests are being impactful? Top brands like Nustrips, Particle, and Javy are using Optimizer to A/B test emails at scale, boosting revenue by 20%. Get a FREE trial of Maverickās Optimizer. *
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Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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