Prepare to have your perspective shifted.

📦 Your Daily Tariff Check-In

Stay updated on the latest U.S. tariff changes — Trump requests a Supreme Court emergency hearing to uphold \$65.8B in tariffs. If denied, businesses could see major reversals and potential refunds.

🎧 What Everlane Can Teach You About Great Email

Learn Everlane’s secret to high-performing email marketing — blending editorial design with smart retention tactics for better engagement. Discover five proven strategies to boost open rates, clicks, and list growth without fatiguing your audience.

🎧 How Proov Turned Hormone Testing into a Scalable DTC Platform

In this DTC Podcast episode, Proov founder Dr. Amy Beckley shares how she turned her personal fertility journey into an FDA-cleared, at-home hormone testing platform. The episode explores Proov’s growth from crowdfunding to Amazon to a fully owned digital health brand, educating consumers and expanding into perimenopause care and telehealth.

📦 Your Daily Tariff Check-In

A U.S. appeals court ruled most of Trump’s tariffs illegal, but they remain in effect until October 14 as the administration appeals to the Supreme Court. Meanwhile, U.S.-India trade negotiations continue, with India offering to reduce tariffs on U.S. goods to zero.

💰 The Promise of Free When Generating Leads: Too Good To Be True?

Pela’s “Want a FREE case?” pop-up drives engagement with a strong hook, interactive segmentation, and clean visuals that highlight product variety. However, adding clarity, urgency, and long-term value messaging can improve trust, boost conversions, and maximize email list growth.

🎧 When To Use UGC, CGC, and EGC

When to use UGC, CGC, and EGC in your media mix for higher-converting sale campaigns. Quick wins: spectrum-brainstorm short videos and scrappy static ads (text-only, comic-style, strike-through discounts, founder letters).

💰 Scale Profitably During Peak Q4 Season 

Scale Q4 Meta ads: finalize offers, build UGC/video/static libraries, grow retargeting lists, and lock evergreen winners before BFCM. Prevent hiccups: verify browser + CAPI tracking, align paid with email/Google, consider lead gen, add backup billing, and pre-build/schedule campaigns.

🎧 Got AI Anxiety? Learn How 875 Brands Are Using AI: DTC x Triple Whale’s State of AI Report

Learn how 875 DTC brands use AI in 2025 in DTC x Triple Whale’s State of AI report and podcast—93.5% already leverage AI, from creative/copy to forecasting and marketing-mix optimization. See why trust is the top barrier and how “human + agent” teams (e.g., Triple Whale’s Moby agents) reshape org charts and decision-making.

📦 Weekly Tariff Highlights 

Aug 28, 2025 tariffs: Trump threatens U.S. duties on France, Italy, and Spain over digital taxes, while India faces a 50% tariff (risking −1% GDP, −70% exports). De minimis exemption ends, adding 10–50% tariffs or \$80–\$200 fees to shipments—fueling global trade disruptions and higher consumer prices.

💰 Three Ways To Increase Your Chances of Going Viral 

Soberish founder Kim Gamez turned casual TikTok product reviews into \$1M in year one by tracking conversions and leaning into relatable, unpolished content. TikTok virality tips: open with a strong hook/payoff, embrace mistakes to spark comments, and craft highly shareable videos.

🎧 Sound Unforgettable: The Impact of Audio

Ad-venturous host Aves (Pilothouse) explains how sound-on strategy—voiceover hooks, persona-based scripts, ASMR, and selective trending audio—lifts ad performance on Meta and TikTok. Learn to craft sound-first ads that speak your customer’s language, boost recall, and convert without over-relying on trends.

📦 Your Daily Tariff Check-In

U.S. imposes 50% tariff on Indian imports (Aug 28, 2025), tied to Russian oil purchases and estimated to cut India’s GDP by up to 1% and exports by as much as 70%. De minimis exemption ends, adding 10%–50% tariffs or $80–$200 fees and prompting about 25 countries to suspend U.S.-bound postal deliveries.

💰 From Brand Power to Ad Power: Refining YTTP’s Messaging

Youth to the People (YTTP) is refining its ad strategy to boost performance by focusing on hero products, platform-native creative, and sharper messaging. Pilothouse recommends isolating products, testing positioning angles, and crafting stronger USPs to drive better engagement and conversions.

🎧 American Eagle v.s. Everlane: Who Wins The Inbox? (Part 1) 

Jordan from Pilothouse compares American Eagle and Everlane, revealing why automation, segmentation, and smart merchandising drive sustainable DTC growth over viral creative. The episode highlights retention strategies, email fatigue risks, and Everlane’s long-term branding approach.

📦 Your Daily Tariff Check-In

Back-to-school prices have surged 30-40% in the U.S., impacting clothing, tech gadgets, and school supplies. Stay updated on the latest tariff changes and their effects on consumer spending.

☀️ How Vacation Focuses on A Common and Relatable Pain Point 

Vacation Inc’s ad highlights its bold claim of having “The World’s Best Smelling Sunscreen,” using playful retro visuals and clean, minimal design to stand out. By combining a unique differentiator with functional benefits like SPF 50 and water resistance, the brand appeals to both fun-loving and value-conscious consumers.