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DTC1151: Goodles Acquisition, ROAS Targets & Wildflower Search Strategy
Barilla acquires Goodles after its rapid category growth, marketers rethink ROAS targets around actual business economics, and Pilothouse breaks down how Wildflower Cases can expand beyond branded search to capture more category demand.
LATEST PODCAST
Ep 643: Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend (Pilothouse)
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