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In this episode of the DTC Podcast, Eric Dyck sits down with Pilothouse’s Amazon strategists, Rob & Clifford, to unpack why the shift to a four‑day Prime Day demands new levels of agility, budget strategy, and channel investment. They dive into:
✅ Why a four‑day Prime Day is a marathon vs sprint — how slow starters can pivot mid‑event.
✅ The importance of earning ‘Deal’ badges, deploying virtual bundles, and flexing PPC budgets to capture peak demand.
✅ Amazon’s two‑part title rollout — how first‑mover SEO advantage could shift ranks.
✅ Unlocking Amazon Marketing Cloud to separate new vs existing customer CAC, customer path analytics, and spend optimization.
✅ Organic influencer virality—and hyper‑incentivized affiliate networks (40–50 % commissions)—as new secret weapons to dominate search and ranking.
Highlights include: skyrocketing mid‑Prime pivot opportunities, real-time budget management, and competing in a zero‑sum Amazon ad ecosystem.
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Timestamps:
00:00 – Why Prime Day is 4 Days Long in 2025
02:45 – How to Prepare for Amazon’s Mid-Year Mega Sale
06:20 – What You Need to Know About Amazon Title Updates
10:30 – Amazon Marketing Cloud: Opportunities and Limitations
17:45 – Organic Influencer Hits and Amazon SEO Boosts
23:00 – How to Leverage Creator Connections and High Affiliate Commissions
27:15 – Final Tips for Winning Prime Day with a Holistic Strategy
Hashtags:
#PrimeDay2025
#AmazonMarketing
#AmazonSellers
#EcommerceTips
#RetailStrategy
#InfluencerMarketing
#AmazonAdvertising
#DigitalMarketing
#AmazonSEO
#PerformanceMarketing
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