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In this episode of All Killer, No Filler DTC Podcast, host Eric Dyck talks with Pilothouse’s Technical Manager Richard about the expanding impact of California’s CCPA/CPRA and evolving privacy laws across North America.
Key moments to listen for:
CCPA/CPRA 101 & penalties – Up to $7.5K per violation, private-data breach lawsuits, and agency enforcement
Thresholds that trigger compliance – Revenue over $25M, 100K+ Californians’ data, or data‑sale revenue ≥50%
Multi‑state comparison – VA, CO, CT, and others have their own compliance standards
Compliance tooling deep dive – Shopify solutions (ConsentMo, Pandectis, SecurePrivacy) for banners, data access, and opt‑outs
Tracking vs. consent – Even server‑side tracking must respect opt‑outs
Case study – A client lost 58% of Analytics data but only 4% of purchases after adding full compliance tools
Future of data consent – How PIPEDA, GDPR-like shifts, and AI‑driven consent profiles are shaping privacy
This episode is essential listening for ecommerce and tech managers who need to navigate privacy law demands without compromising growth and analytics integrity.
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Timestamps
00:00 – Why eCommerce brands should care about CCPA
02:55 – Overview of CCPA and CPRA regulations
05:10 – Penalties for non-compliance with California privacy laws
08:30 – Thresholds that trigger CCPA enforcement
11:05 – What personal data qualifies under CCPA
14:00 – Which US states have privacy laws beyond California
17:00 – How to make your Shopify store CCPA compliant
20:15 – Server-side tracking and compliance limitations
23:30 – Real client example: Data loss vs purchase impact
27:50 – Impact of consent banners on analytics and conversions
31:10 – Managing existing customer data for compliance
34:10 – The future of personal data and AI-managed privacy
Hashtags
#consumerprivacy
#ccpa
#ecommercelaw
#dataprotection
#cpra
#shopifycompliance
#usprivacylaws
#servertracking
#retargeting
#googleanalytics
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