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Hello and welcome to the DTC Podcast with Eric Dyck. Today, we’re joined by Jason Prowd of AMP / Lifetimely to dive into how DTC brands can move from data paralysis to strategic action. Jason shares how cohort analysis, optimized subscription offers, and behavioral triggers unlock new revenue.
Explore Lifetimely by AMP: https://useamp.com/products/analytics?utm_source=dtcnewsletter&utm_medium=podcast&utm_campaign=lifetimely&utm_content=trylifetimely
Key Insights:
Retention vs Acquisition: Why the second-half funnel yields better ROI
Cohorts over Averages: Finding hidden cohorts with 2× LTV and reallocate spend
Subscription Strategy: Optimize first-order vs ongoing discounts, plus surprise incentives
Test Culture: Run 2–4 week experiments, build a feedback loop for continual learning
Behavioral Flows: Triggered campaigns outperform generic campaigns
This episode is packed with analytical tactics for performance marketers, founders, and operators aiming to optimize LTV and margins.
Timestamps:
00:00 - Why customer insights need constant validation
02:00 - The danger of tracking too many metrics
04:00 - How to find hidden revenue in underused cohorts
08:00 - Lifetime value vs volume-driven strategies
14:00 - How Lifetimely gives actionable analytics
23:00 - Rethinking subscription discount structures
29:00 - Flows vs campaigns in retention
32:00 - Importance of behavior-based triggers and referral timing
Hashtags:
#EcommerceData
#CustomerInsights
#DTCMarketing
#LTVStrategy
#SubscriptionOptimization
#EmailMarketing
#RetentionStrategy
#CohortAnalysis
#MarketingAnalytics
#Lifetimely
#AmpByShopify
#FlowsVsCampaigns
#CustomerSegmentation
#IncrementalRevenue
#MarketingStrategy
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