Third-party list growth tools are everywhere—but are they helping you scale or silently wrecking your sender reputation?
In this episode, Jordan breaks down the controversial world of offsite email capture tools: how they use fingerprinting to add contacts without a direct opt-in, why they’re a top source of spam complaints, and how brands are (sometimes) using them to unlock real revenue.
You’ll learn:
- What these tools actually do behind the scenes
- Why they’re risky—and how to avoid deliverability damage
- How to set them up right (if you’re going to use them)
- What metrics matter when calculating true ROI
Timestamps:
00:00 - Why retention beats acquisition
02:00 - How sneaky list growth tools work
06:00 - The risks of spam complaints
12:00 - Attribution vs. actual revenue
18:00 - Segmentation strategies to protect sender reputation
21:00 - When list growth tools are actually worth it
Hashtags:
#EmailMarketing #ListGrowth #RetentionMarketing #EcommerceMarketing #Deliverability #MarketingTools #Fingerprinting #SpamComplaints #DTCMarketing #CustomerRetention #EmailGrowth #MarketingStrategy #Pilothouse #DTCBrands #MarketingPodcast
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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