Your ecommerce brand isnât just running campaignsâitâs running an ecosystem.
In this episode, Jordan breaks down the three interconnected digital ecosystems every brand relies on:
𧹠The Persistent Revenue Ecosystem
đ° The Advertising Revenue Ecosystem
đŁ The Brand Awareness Ecosystem
Learn how they interact, how to measure them, and what happens when one breaks down. From campaign strategy and CRO to email flows and brand impressions, this is the foundational episode that ties it all together.
If youâve ever wondered why your growth feels stuckâor why your ROAS is slipping despite strong creativeâthis episode will show you where to look.
Timestamps:
00:00 Intro and Why Email & Retention Matters
02:00 Rethinking the Marketing Funnel as an Ecosystem
08:00 The Persistent Revenue Ecosystem Explained
17:00 Why Campaigns Arenât for Revenue
27:00 The Role of Your Established Audience
30:00 What Makes Advertising Revenue Ecosystems Work
36:00 Building Brand Awareness Through Email
44:00 Testing and CRO for Homepage vs. PDP
47:00 The Full Ecosystem Recap
Hashtags:
#EcommerceMarketing #DigitalEcosystem #RetentionMarketing #EmailMarketing #DTCBrands #CRO #AdStrategy #Klaviyo #ShopifyBrands #MarketingPodcast #CustomerRetention #GrowthMarketing #BrandAwareness #PaidSocial #PerformanceMarketing #DTCStrategy #MarketingEcosystem #MarketingOps #EcommerceGrowth #TWBERP
Work with Pilothouse: â â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ â
Subscribe on YouTube: â â https://www.youtube.com/@DTCPodcastâ
Subscribe to DTC: â â https://www.directtoconsumer.co/â â
Listen to DTC Podcast: â â https://podcasters.spotify.com/pod/show/dtcpodcast
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