Your ecommerce brand isn’t just running campaigns—it’s running an ecosystem.
In this episode, Jordan breaks down the three interconnected digital ecosystems every brand relies on:
🧱 The Persistent Revenue Ecosystem
💰 The Advertising Revenue Ecosystem
📣 The Brand Awareness Ecosystem
Learn how they interact, how to measure them, and what happens when one breaks down. From campaign strategy and CRO to email flows and brand impressions, this is the foundational episode that ties it all together.
If you’ve ever wondered why your growth feels stuck—or why your ROAS is slipping despite strong creative—this episode will show you where to look.
Timestamps:
00:00 Intro and Why Email & Retention Matters
02:00 Rethinking the Marketing Funnel as an Ecosystem
08:00 The Persistent Revenue Ecosystem Explained
17:00 Why Campaigns Aren’t for Revenue
27:00 The Role of Your Established Audience
30:00 What Makes Advertising Revenue Ecosystems Work
36:00 Building Brand Awareness Through Email
44:00 Testing and CRO for Homepage vs. PDP
47:00 The Full Ecosystem Recap
Hashtags:
#EcommerceMarketing #DigitalEcosystem #RetentionMarketing #EmailMarketing #DTCBrands #CRO #AdStrategy #Klaviyo #ShopifyBrands #MarketingPodcast #CustomerRetention #GrowthMarketing #BrandAwareness #PaidSocial #PerformanceMarketing #DTCStrategy #MarketingEcosystem #MarketingOps #EcommerceGrowth #TWBERP
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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