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DTC910: Amazon Multi-Channel Fulfillment, Lo-Fi Creative, Cringe Culture, and Market Research Hack
We discuss how Amazon's Multi-Channel Fulfillment now integrates with Shopify, Walmart, and SHEIN. Pilothouse shares the pros and cons of using MCF.
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Ep 547: How Highland Hit $10M+ in 3 Years: Lean Team, 2 SKUs, and Obsession With Unit Economics and CAC Payback
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We explain what it means for online businesses to be ADA compliant and why creating an inclusive and accessible website benefits your bottom line.
Sponsored By Motion
May 15, 2025
We debunk a common myth about using call-to-actions and provide tactical tips on how you can improve your Instagram Reels CTAs and video performance.
May 14, 2025
We discuss how marketers can use authority bias to their advantage when crafting ads and increase customer trust around their products or services.
Sponsored By Triple Whale
May 13, 2025
Why DTC brands are changing their messaging due to growing anxieties around a 2025 recession, and how they are focusing on emotion instead of price.
Sponsored By Omnisend
May 12, 2025
We share tips on how to nail your Reel's ad hook by honing in on your messaging, creating a show-stopping thumbnail, and optimizing for audio.
May 9, 2025
We analyze how the bag brand Songmont creates a great online shopping experience by helping customers discover new products and accelerate repeat orders.
Sponsored By Passport
May 8, 2025
Discover why adding a BNPL option on your checkout page is a must when it comes to improving conversion rates especially during an economic downturn.
We explain how Fly By Jing's packaging update helps them optimize for mass retail and first-time customers while still honoring their Sichuan roots.
Sponsored By Insense
May 7, 2025
We look at how Lomi cross-promotes its sister brand Pela Case on its website to optimize sales for both brands and reduce customer acquisition costs.
Sponsored By Klaviyo
May 6, 2025
We explain why you should pay attention to these May micro-holidays to drive revenue and use them as an opportunity to speed up creative learnings.
Sponsored By Walmart
May 5, 2025
We discuss how ChatGPT Shopping disrupts the ecommerce industry and provide tactical tips on optimizing your brand and products for AI search.
May 2, 2025
How vitamin brand GrĂĽns maintains healthy margins even during tariff uncertainty using upsell, cashback, and subscription apps on its Shopify store.
Sponsored By Snapchat
May 1, 2025
Why consumers are skeptical about brands making Made in America claims and which businesses can actually make this claim under FTC guidelines.
April 30, 2025
Tiktok introduces two new brand suitability features like video exclusion and profile feed exclusion so brands have more control over ad placements.
Sponsored By minisocial
April 29, 2025
We provide tactical tips on how ecommerce brands can reallocate their ad budget during tariff uncertainty without hurting their conversion rate.
April 28, 2025
Learn how the Reformation turned the controversial Katy Perry space flight mission into a cheeky mailer promoting their responsibly made clothing.
April 25, 2025
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