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Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Red Haute Blue, Bloody Darn Good, and Campus Comforts. 👋
⚡️ Your Design Engine Just Went Turbo. This Tool Gives You 30 Visuals In Just 20 Seconds
💥 Meet Lovart Fast Mode, the new upgrade that takes you from “one visual at a time” to “30 in 20 seconds.” That’s right: 400% faster, endlessly parallel, and built for founders who’d rather ship than wait. 😎
Think of it as creative caffeine for your DTC brand:
🚀 From BFCM blitzes to evergreen launches, Lovart Fast Mode helps you move at the speed of your imagination, not your design queue.
* sponsored
🤖 How ChatGPT Is Changing How Customers Shop
It’s here: ChatGPT is moving from advisor to checkout. Shoppers can now browse and buy products directly inside the chat. It’s live for U.S. users, starting with Etsy sellers, and rolling out to Shopify next.
Ask for a product → ChatGPT recommends → Buy instantly.
Why brands should care:
Shopping habits are shifting fast. Customers aren’t just Googling or scrolling anymore; they’re asking AI what to buy and checking out on the spot.
If your product shows up in that moment, you win. And the best part? You still own the relationship. Fulfillment, payment, and data stay with you.
To win in this new channel, your products need to be where the conversations are. Here’s how the Pilothouse team says to get ready 👇
1️⃣ Make Your Product Data AI-Readable. Use clear, keyword-rich titles, crisp product images, and concise, benefit-led descriptions. AI tools rely on clean data to surface the right products.
2️⃣ Be Early and Test. The first brands to test will collect the most data and visibility. When your Shopify catalog becomes eligible in ChatGPT, get your products live and track performance.
3️⃣ Don’t Abandon Other Channels. AI shopping won’t replace performance marketing, it’ll amplify it. Treat ChatGPT like the next evolution of paid search and social discovery.
Bottom line: AI has shifted from guiding purchases to powering them.
If your products aren’t discoverable in conversational search, you’re already behind.
AI might be changing how people shop, but Meta’s changing how we reach them. 👇
🚀 Meta’s Andromeda Update: Creative Is the Targeting
Meta’s latest update, Andromeda, changes everything. Instead of audience-based delivery, Meta’s AI now targets based on your creative itself. Think copy, visuals, tone, everything.
Pilothouse’s Jacob and Taylor say this flips the old strategy on its head. Slight variations no longer work. You need contrast, not repetition.
“We’re moving away from gaming the system,” says Jacob. “And back to true marketing.”
If you’re advertising on Meta, this isn’t optional. Andromeda’s already rewriting performance rules.
▶️ Watch the full episode on YouTube here.
🎧 Or click here to listen on Spotify.
Blake Emal shares these persuasive copy tips so you can get audiences hooked on your content.
In a nutshell, stick with simple language, close each section with a small win so viewers keep scrolling, and tackle objections.
Strong copy = More warm leads = More paying customers.
☕️ Ad Breakdown: Chamberlain Coffee’s Pumpkin Play
Pumpkin spice is back, but Chamberlain Coffee’s not just selling the flavor, they’re selling the feeling.
What to learn:
📸 Takeaway: When your category gets noisy (pumpkin spice, holiday, BFCM), lead with vibe and voice, not just the theme.
📸 Instagram Adds “Restyle” to Stories
Meta just rolled out Restyle, an AI editing tool that lets you tweak photos and videos in Instagram Stories using text prompts. You can remove objects, change backgrounds, or apply preset effects.
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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