Good morning,
Japan wants everyone to know, Taylor Swift does have enough time to attend the Super Bowl.
The Japanese Embassy released a statement saying they can confidently Speak Now that the popstar has enough time to wear Red for the Chiefs game, delighting fans with their pun-filled statement.
Here’s what you’ll find in today’s DTC:
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If 2024 was an ice cream flavor, it might be rocky road. The tides of economic uncertainty and the thirst for seamless commerce are reshaping the landscape.
Is your team equipped for the next horizon?
In Wunderkind’s latest guide, 2024 Predictions: 10 Trends in eCommerce Marketing, you’ll gain insights and recommendations on hot button, mission critical topics like:
The year 2024 is not just a chapter but a saga in the evolution of ecommerce and digital marketing. Embrace change, drive growth, and revolutionize the way brands connect with consumers.
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Food delivery service Uber Eats has partnered with David and Victoria Beckham for an upcoming Super Bowl commercial.
In the 35-second spot, they spoof a famous scene from the Beckham documentary and the brand is already receiving a ton of online praise for their humorous take.
The backstory?
The most viral moment from the four-part Netflix documentary was when David Beckham confronted Victoria about her white lie.
When she shares that she came from a working-class family, her husband quickly stepped into the room and demanded she tell the viewers what kind of car her dad drove her to school.
His exasperated reply “Be honest” quickly went viral and she finally admitted the truth: her dad actually drove a Rolls Royce. 😂
The impact?
People are loving how this celebrity pair has no problem poking fun at themselves and how this Super Bowl ad ties back to a relatable pop culture moment.
Leveraging viral moments is a great way to capture your audience’s attention so make sure to try this tactic as well leading up to Super Bowl weekend!
One of the least spoken about, profit-first, moats for DTC brands is a community of influencers.
Building a community of influencer-affiliates means you:
Brands like yours are already building their sustainable competitive advantage and gaining trust with their audience through SARAL’s network of untapped influencers.
Plus, their search engine and intelligent recommendations means better results for less work. 👀
Want a tour? Speak to their team.
In this episode of the pod, we sit down with Niclas who has transformed iconic brands like Salomon, New Era, Keen, Houdini and now Craft Sportswear with his masterful storytelling.
Craft Sportswear is a trail-running brand cashing in on the wave of niche purpose sportswear. We discuss its brand evolution and the power of a compelling narrative in shaping a brand’s journey.
Niclas explains: “I’m a believer that good marketing is 90% storytelling. The other 10% is an amplification of that story. But if you don’t have a good story, it doesn’t matter how much you amplify it.”
In this podcast, we cover:
👉 You can listen to the full episode with Niclas here.
👉 GreenPan, Jot, and KraveBeauty all use minisocial creator campaigns. Are you ready to join them in the halls of UGC-fame. Get 15% off your first campaign using a solution your whole marketing team will love. *
💸 LAST CHANCE: Read the Northbeam 2024 Marketing Preview. Actionable strategies for generative AI, profitable advertising, and firing your CMO (just kidding, kinda…) from the market leader in ad attribution. Download for free. *
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
Trying to start and grow your own business is tough. To stay positive, try saying these business affirmations every day so you stay focused and determined on your long-term goals.
Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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