Good morning. Taylor Swift has been named Time’s Person of The Year. The only person to ever appear on the Person of the Year cover twice since 1927, showing how much influence she’s had this past year not just in music streams and pop culture but also on the global economy. Her Eras Tour alone contributed $4.6 billion to the U.S. economy. (Source: QuestionPro) 💰
Let’s dive in: 👇
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Is your AOV not meeting your Q4 goals? 👀
While customers may naturally gravitate towards your hero products and be hesitant about trying other items, there are subtle ways to upsell and increase your AOV during the holidays.
Here are some easy ways to take advantage of gifting season to increase your AOV:
The popular plushie brand Jellycat does an excellent job of getting customers to buy multiples so they can have matching items with their friend group.
How are you planning to upsell during the holidays? Let us know if any of these tactics worked for you!
Discover Nift, the acquisition channel surpassing paid social! 🚀 Over 37M users explore new brands via Nift, making it a top choice for DTC brands seeking high conversion and lasting value at unbeatable costs!
Our Pilothouse expert breaks down how to take a data-driven approach when it comes to creating ads and organic content to grow your following fast.
While paid media scaling can involve a bit of pseudoscience, Pilothouse likes to take a more pragmatic approach. This is the one they’ve been using for years.
The recipe for success? Just these two things.
1️⃣ Rapid split testing. 2️⃣ Backed by data.
Two factors Pilothouse attributed to their success on the paid advertising side are now supported by case studies on the organic side.
The success story
Grace Andrews, marketing director of Diary of a CEO reveals how she helped grow the podcast from nothing to 3.5+ million followers in just 2 years. 🚀
How did she grow so quickly?
Grace attributes the success to rapid data testing.
Here’s what went down:
A week before each podcast episode is released, the team split tests over 100 thumbnails, using 3 different facial expressions and iterating across paid ads to uncover key insights.
They learned what was the most engaging title, what are people clicking through to before even releasing the podcast on organic channels, etc. to find the winning thumbnail and associating copy.
In other words, running paid ads beforehand determines the success of the organic scale.
Taking testing a bit further
The Diary of a CEO team has also used rapid split testing to determine what topics they talked about on the podcast. By taking 20-30 topics they wanted to discuss in the pod and running those as thumbnails to determine the topics people are more inclined and interested in so they knew what to record and how to hook in the audience within the first few minutes.
So ask yourself as a brand, how can paid media help determine signals to scale your brand as a whole?
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
🤔 See how 11 real-world brands use Klaviyo to send less, make more, and power smarter digital relationships. Get more out of your customer data with their use cases. Download now. *
🕜 Slack surveyed 10,000 desk workers and learned more than 2 hours of daily meetings can hurt productivity. Proving that most meetings should just be an email.
⭐ 88% of consumers value authenticity when choosing brands to shop from. Learn authenticity tips and top UGC trends to ensure consumers are at the center of your 2024 marketing strategy. Download now. *
😂 Giphy compiles top trends and reveals the most popular GIFs of the year. So have a look and make sure to send that Ryan Gosling GIF to your work besties before the holiday break!
🎁 Snapchat launches SnapChat+ gift memberships just in time for the holidays, now available for purchase on Amazon
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
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