It’s tiiiiimmmee! We’re all locked in for Black Friday madness. While the orders are rolling in, let’s take a quick coffee break together to go over what happened today in the ecommerce world.
Let’s dive in: 👇
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It’s finally Black Friday which means you’re probably scrambling and trying to publish all your assets across different channels and fix any last-minute website glitches while hoping and praying there are no server issues. 🤞
If you’re panicked and stressed, here are some Black Friday marketing tips from our experts to help you get through the next few days.
Advice from our Pilothouse ad experts aka BFCM veterans 💪🏆
🔥Use this sneaky Meta ad hack: If you’ve already hit your ad limit use rules to force campaigns to turn on by going to the rules tab -> create new rule -> custom rule -> turn campaigns on (just make sure to set a reminder for yourself to turn this off so you don’t overspend!)
⚡ For the last 48 hours of your sale… duplicate your top-performing ads and relaunch with urgent headlines like “Last Chance To Save’ and “Time Is Running Out’ to get all those last-minute orders in.
🤓 It’s never too early to start preparing for Cyber Monday: Make copy iterations and schedule them to start running as soon as Monday hits so you don’t lose out on conversions.
🍏 It’s been a grind, we know. It’s easy to get consumed by BFCM campaigns so make sure to take some much-needed breaks.
Take a walk, remember to hydrate, and grab some snacks to keep your energy levels up.
Have you noticed that consumers just aren’t shopping the way they used to? Two words — Economic uncertainty. 🙁
Economic uncertainty hugely impacts the way consumers shop, but it doesn’t need to undermine your marketing strategy.
Klaviyo’s 2024 consumer spending report highlights how consumers are adjusting their purchasing habits amid inflation — and how you can update your strategy to reach today’s audiences more effectively.
In the report, you’ll read:
So what do the latest spending habits mean for your business? 🤷
Learn how online jewelry store Mejuri leveraged the girl math trend for their Black Friday email campaign.
What’s Girl Math? 🤔
This popular hashtag on social media has over 1.7 billion views on TikTok alone 📈 Users openly share how they calculate and justify their shopping habits by focusing on what they are saving rather than what they are spending.
What makes this email copy so memorable?
A couple of things starting with…
What ecommerce brands can learn from this email:
To sum it up, we love this creative BF campaign. Spot any other good Black Friday campaigns?
Let us know on Twitter @ DTCNewsletter for a chance to get your submission featured in our next newsletter!
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Another great collab we spotted this week. Ecommerce brand Ridge Wallet teams up with the NFL to create limited edition cardholders as a way to appeal to its male target audience. It's the perfect gift for the sports fanatic in your life.
🔑 70% of consumers seek out brands with sustainability initiatives. Discover how eco-efforts impact online shopping habits and sales in EcoCart's 2023 report. Download now for key trends and insights!*
📦 Ecommerce site Temu struggles with logistical issues as it tries to challenge Amazon to be the next everything store.
💰Spotify, Hulu, BarkBox… all those subscriptions are adding up. So how do you, a brand, keep customers subscribed to your offer? By reading insights from the 2023 Benchmark report on retention KPIs! *
👛Three of every five luxury shoppers use Pinterest to research luxury brands. Pinterest users spend 87% more on luxury goods and are 27% more likely to buy premium products.
✋Google Meets can now detect your hand raises. No need to click the raise hand feature anymore.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Eric Dyck.
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