Monday, September 11, 2023
Hey! Happy Monday. We’ve got a Q4 gift for you, scroll until the end to claim it. 🎁
In this newsletter, you’ll find:
Let’s dive in: 👇
👏 US Ad revenues expected to keep climbing in 2023 and 2024
The U.S. advertising industry is expected to grow by 5% in 2023, reaching about $363 billion, according to a forecast by industry analyst Brian Wieser. The growth rate is considered a return to "normalized growth," stepping down from the double-digit growth rates seen during the pandemic. The report indicates that 64% of ad spend will go to digital "platform-focused" companies, which will grow 11% this year. Meanwhile, the television ad sector is facing challenges such as strikes, carriage disputes, and cord-cutting. Wieser suggests that ad buyers may reassess the role of television in their media mix due to these difficulties.
Implications for Digital Advertising and E-commerce:
👑 It's easy to hit DTC celebrity status when you launch on this exclusive Product Discovery Platform.*
Grommet, the company that discovered and put FitBit, Bombas, SodaStream, and others into the limelight, wants to help your product become the next big thing.
Last week, Grommet launched its brand new Product Discovery platform, where 2.5M+ shoppers discover, Upvote, and purchase their favorites.
Every Thursday, they showcase new products like yours to their 2.5 Million (and growing) innovation-loving shoppers who love supporting small businesses. The more engagement you get, the more visibility and sales for your product – it's that simple.
And right now, they are waiving all their fees and commissions to help brands like yours have the best Q4 ever. (This is an amazing opportunity.)
Get your brand into the ranks of stardom by signing up to Grommet's waitlist while it's still open.
🎮 From watching to playing — YouTube’s parlay into mobile gaming.
Gamers are among the top 10 highest subscribed YouTube channels on the platform. Naturally, YouTube is taking that interest and capitalizing on it with their new games feature ‘Playables.’
In 2022, YouTube gaming content garnered over 4 billion hours of viewing time. They’re not just making the snake or brick-style games we played on our first cell phones. YouTube’s looking to create games based off popular Netflix shows to boost those numbers.
Looking for a new avenue for advertising in the future? Keep an eye on Playables. We all know there’s going to be some ad spots to be had.
Want more info to see if YouTube gaming should be on your roadmap? Check it out here.
🎶 Can’t find or remember the song you’re looking for on TikTok? Just hum it
Looks like TikTok has released a new feature that lets you hum the sound you have stuck in your head and spits out search results.
No more searching for that one audio you wanted to pop into your ad but didn’t save.
🤫 The secret of influencer marketing that unlocks 8.11x average ROAS. (at a minimum) *
As a brand doing influencer marketing, there are two options:
But there's a secret third option. SARAL.
SARAL is unique and lets you go "Direct to Creator" with its influencer marketing. This is how brands that delicious 8.11x ROAS. No longer will too complex or expensive stop you from starting an influencer program. It's time to skyrocket your Q4 performance.
🌭 How do you like your Oscar Mayer eggs and wieners in the morning?
Only 23% of consumers eat a full breakfast — Nibble on that fact. To shake up the world of breakfast foods, Oscar Mayer released their new Scramblers accompanied with their ‘Scramble Your Morning’ campaign.
The campaign unscrambles (see what we did there 😏) the busy-morning back to school chaos in a way that makes even hot dogs and eggs in a microwavable cup look fun.
You don’t have to wait for the major holidays to make a fun piece of creative. Think about your products and how they can be a value add at different times of the year. Like Oscar Mayer reinventing breakfast to help parents get their kids out the door faster.
Think outside the box, maybe Arbor Day could be your big break.
👀 The actionable data you need to capitalize on the Black Friday / Cyber Monday hype. *
It’s time to kick off the holiday shopping season with a bang! Last year, ecommerce businesses racked up $7.5B in sales on Shopify alone and now, it’s time to set a new record for the industry and your brand.
Get in on the action with our breakdown of Tapcart’s BCFM 2023 Consumer Trends Report. We’ve reviewed their data from over 1K active shoppers to bring you key insights on budgets, sales channels, and mobile apps.
You’ll need to know how and where your consumers are shopping to maximize the growth of your brand and the loyalty of your audience in the lead up to the most profitable months of the year.
🛒 Get ready for the hottest Q4 with proper planning
We asked, you answered. In our recent poll, 60% of you responded ‘not at all’ when we asked if you’d started planning for Black Friday. 👀
The Meta team at Pilothouse is already knee-deep in preparations for Q4 promos. Don’t worry, this isn’t a humble brag — We’re not leaving you in the dark.
For a successful Q4, you need to make sure your clients, team…heck, even yourself are on the same page. How? A promo calendar.
Don’t have one? No worries, steal this one. Customize it to fit your brand's needs and you’re good to go.
To make a copy, simply click File > Make a Copy and voila - you're well on your way to planning ahead for the hottest Q4 yet. You’re welcome. 😉
🎯 Prepping for BFCM? Unlock a 20%+ revenue boost with one click. This one-click Shopify app grows your lists size and optimizes owned and paid ads with AI. See results in seven days for free! *
🛍️ Walmart's U.S. ad unit, Walmart Connect, grew by 36% YoY in Q2. This surge is linked to increased demand for sponsored ads and a 60% rise in its advertiser count.
⭐ Influencer marketing is outpacing regular social ad spending, driven by platforms like TikTok and influencers becoming as influential as mainstream celebrities.
🔐 Google's Chrome has rolled out "Enhanced Ad Privacy" using its Topics API, enabling ads tailored to users' browsing histories. Critics express privacy concerns and highlight potentially misleading opt-in pop-up designs.
We had to see it so you do too. Sorry not sorry. 😆
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