Wednesday, October 18, 2023
In this newsletter, you’ll find:
Let’s dive in: 👇
Quality creator content is hard to source. You have to find the right creators and book and manage the process. It's almost impossible to do in-house.
Thankfully, minisocial's expert team (not Software or AI) pairs brands with hand-picked micro-influencers who craft compelling, fully licensed content and share it across their social channels.
A win-win: you get top-notch content, and influencers showcase your products with their highly engaged audience.
minisocial stands out from the crowd by streamlining your marketing strategy. No commitments, just fully managed campaigns, allowing you to focus on other priorities while catering to your always-on UGC needs.
Meta’s making moves to add extra features to Advantage+ Shopping Campaigns (ASC), and some advertisers are starting to see those features on accounts. 👀
One of the new releases includes cost caps, bid caps, and min ROAS options on ASC campaigns, where historically only the highest volume was available. This isn't available on all accounts yet, but be on the lookout in the coming weeks.
The Pilothouse Meta team has started testing cost caps and min ROAS ASC campaigns. These are the initial results from one client:
Cost Cap ASC:
Min ROAS ASC:
Both of the new campaigns have the same ads and returning customer cap set, the only difference is the bid type. So far, the cost cap campaign is showing the most promise in platform and in a third-party data platform, and the team has started scaling it up.
If these features are available on your ad account, give them a test! We’re excited to see how performance looks across brands that have this capability.
For more info on bid strategies, check out Meta’s article here. 🙌
It’s been one year since Twitter was acquired by Elon Musk, have you been wondering how things are going?
A recent report has thrown some cold water on claims that X's usage was at an all-time high this summer. 😬
According to data from Similarweb, X's global website traffic was down 14% year-over-year in September, with U.S. traffic down by 19%.
Other countries, including the U.K., France, Germany, and Australia, also experienced drops in web traffic.
Is traffic down overall? For most yes, for one notable person, no. The one exception to X's decline is Elon Musk's profile page, which saw a 96% year-over-year increase in traffic.
The report also indicates a broader trend of declining web traffic to the top 100 social networks and online communities, with TikTok being an exception.
If you’re currently advertising on X or posting for personal social reach, have you seen a decline in interactions and impressions? Respond to this email and let us know! 👀
A new study revealed that business-to-business (B2B) companies are allocating more budget to their marketing departments, with a larger emphasis on data and tech, while Chief Marketing Officers (CMOs) are facing greater scrutiny to demonstrate marketing impact.
A shift in focus from sales-owned to marketing-owned customer experiences has CMOs taking on new responsibilities such as analytics, performance measurement, and becoming the "voice of the customer" in boardrooms.
Ultimately, brand building is seen as crucial in the B2B sector as companies aim to create awareness and drive growth beyond short-term returns.
Join the world's largest online gathering of creative strategists on Oct 26th, 2023 hosted by your friends at the creative analytics platform Motion.
Speakers include DTC icons like Paige Decker (Vice President of Growth, True Classic), Ari Murray (Chief Growth Officer, Sharma Brands & Founder, Go-to-Millions), Jess Bachman (Creative Strategy Director, FireTeam), and many more!
This year, you’ll venture deep into the art & science of running performance creative on Meta, TikTok, and YouTube.
Even if you can't make it live, register anyway. You'll get the recordings and secret bonuses.
We're less than a week away!
🎧 Today on the DTC pod, we chatted with Sherry Jhawar, the powerhouse behind Nez. This isn't just any deodorant brand; Nez is making waves and setting new standards in the beauty industry.
Together, we'll peel back the layers of the evolving landscape of advertising in our tech-driven age, dive into the magic of UGC, and explore why it's becoming a top pick for brands.
And if you've ever wondered about the buzz around micro-influencers, we'll shed light on why they're snagging the spotlight. 🔍
There's all this and a whole lot more, so make sure to tune in!
The takeaways 👇
📱 Platform power play
The synergy between UGC and platforms like TikTok was brought into sharp focus in this week’s ep.
Digital platforms are dynamic, organic ecosystems that champion genuine narratives. Leveraging platforms like TikTok, brands like Nez have found a sweet spot in resonating with users.
As the digital landscape becomes more cluttered, the key takeaway was the importance of authenticity. It's not about being everywhere; it's about being engaging where you are, and in doing so, organically amplifying reach.
🌟 Mighty micros
On the pod, we chat about a shift redefining the very fabric of digital marketing: the ascension of micro-influencers.
While the celebrity spotlight hasn't dimmed entirely, the limelight is now shared with these emerging voices. What they might lack in millions of followers, they more than makeup for with genuine interactions and an engaged audience.
Their strength? A devoted, tight-knit community that listens, trusts, and acts upon their recommendations.
For brands, the allure is undeniable. A collaboration with a micro-influencer can often result in a more authentic connection with potential customers, translating to higher conversion rates and fostering staunch brand advocates.
💰 What Sherry would do with an extra $50K:
Sherry's strategy is twofold: 1) bolster working capital and 2) amplify paid media presence.
This means ensuring Nez has a steady inventory flow while significantly boosting its marketing through UGC. The goal? To maximize the impact of every dollar, driving brand growth and engagement in the digital space. 💸
👉 Listen to the full episode with Sherry Jhawar here!
📹 ByteDance announced CapCut for Business, providing more video editing tools to creators, brands, and marketers. Those interested can access the tool via desktop, mobile app, or tablet.
✏️ Make post-purchase surveys simple. Shopify makes post-purchase surveys simple for businesses and fun for customers just in time for Black Friday. Take the initiative now and be the MVP this holiday. *
💼 LinkedIn has laid off more than 1300 people globally in 2023. The announcement follows a second round of layoffs after initial job losses in May.
💎 The new marketing channel quietly outperforming paid social. Get ready to acquire incremental customers and generate thousands of sales per month at or below target CPA. See Nift's 2023 Results. *
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