Friday, October 20, 2023
Inspired by a recent Tweet/X post by Cody Wittick, we want to know: What’s one piece of advice you would give your younger self before getting into DTC?
Respond to this email and we’ll share some of our favorite responses!
In this newsletter, you’ll find:
Let’s dive in: 👇
⏳ It isn’t too late to find success in Q4… but time is running out. This is shaping up to be one of the most competitive Q4’s ever. Are you confident in your strategy?
Then we need to talk.
Pilothouse (DTC’s sister company) has a few spots left to join our brand accelerator, Pilot Program. Pilot Program can change the course of your brand forever.
One brand partner tripled their ROAS while 10x’ing their spend. Your brand could be the next success story, but only if you take the leap.
If you aren’t 100% confident in your Q4 strategy, then set up a call with the team. It’s 100% free and there’s no obligation.
Here’s the final installment: 👇
4️⃣ Personalize your offers
While mass sitewide sales will still be the norm, we also predict you’ll see more personalized offers this BFCM…
Deeper customer insights + sophisticated email segmentation tools = greater ability to offer unique deals for shoppers.
But regardless of the tech available, personalized offers are still tricky to execute well and can be a little nerve-wracking for a high-stakes sale like BFCM.
Here are a few ways you can offer your customers more personal deals (without sweating bullets):
5️⃣ Being a rebel: Anti-Black Friday messaging
There’s no way around it: Black Friday is the epitome of consumerism.
Not necessarily a bad thing if you’ve got stuff to sell and bills to pay...
But more and more brands are rebelling against the capitalist holiday — whether by donating a portion of sale funds to charity, running sustainability campaigns, or opting out of the sale altogether. We expect to see this trend continue in 2023.
If you’re thinking of being a rebel this BFCM… 👇
Everyone knows the big sales holidays in the DTC space, but are you capitalizing and building holiday-specific creatives for the less-salesy ones?
Jack In The Box is. They recently launched a multichannel Halloween campaign, introducing a horror short titled “Feeding Time,” celebrating the return of its Monster Tacos and the introduction of a new product.
The plot of the campaign revolves around a tale as old as time — Halloween night where teens steal candy from younger kids but are chased by an Angry Monster Tacos truck playing eerie music and having monstrous tentacles. 😉
The climax sees the truck giving back the kids their stolen candy and offering free tacos.
One smart move with this campaign? Hidden within the short is a code to promote the brand’s app, with an offer for the first 1,000 members of the Jack Pack loyalty program. There will also be an Angry Monster Truck driving around Los Angeles on October 21.
Sure, this may be an unconventional Halloween approach for most brands, but that doesn’t mean you shouldn’t lean into the relevance and timeliness of the holiday. 🤷 You don’t have to go full experimental campaign (although it surely makes an impact!), add some spookiness, pop culture references, or even just some Halloween colors and see how your ads perform.
IN THE SOCIAL SPHERE
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👻 Snapchat is introducing new Creator Collab Campaigns to enhance the relationship between brands and creators. Creators can also opt to share key metrics to help advertisers make informed decisions.
📦 Amazon will let customers ask friends and family for feedback on products listed within its marketplace. Contacts who receive a request for feedback can react with emojis or type a reply.
🤖 A new survey by Soci reveals that of 317 digital marketers, 70% felt overwhelmed by the advancements in AI technology. Confusion often stems from the rapid introduction of new tools.
📺 Google adds the ability to tag affiliate products in YouTube videos with timestamps. This lets creators bring more attention to the products being featured on screen at the appropriate time.
“Yeah, no it’s actually totally designed to break… Anyways, here's the link to buy a new one.” 😂
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