Good morning. Now that you’ve ‘sleighed’ your Q4 campaigns, we hope you get some time to enjoy the holidays with loved ones. And if you’re sick of hearing Mariah Carey’s #1 hit, Ryan Gosling just dropped the Christmas remix of ‘I’m Just Ken’ from the summer blockbuster movie Barbie which we feel is already going to be a classic.
A lil’ reminder that you can put a seasonal spin on anything.
Anyways, here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Bounty Painting, Buff Motor Sports, Voyager Milk, and Amazon. 👋
This newsletter is brought to you…
1️⃣ Your Shopify store is likely SLOW and hurting your conversion rate.
2️⃣ You’re not doing the RIGHT CRO/optimization testing.
If this is you, it’s time to get serious about CRO with Pilothouse’s Shopify tool, appropriately dubbed "Warpdrive". 📈 The hands-off, easy to test tool allows your brand to split test and implement a better, more performant version of your existing Shopify store.
Warpdrive’s in-house Shopify technology removes the restrictions of your current Shopify themes, plug-ins, and extensions.
🤝 You get:
🚨 You should know: Warpdrive pages, on average, convert 35% better than their Shopify counterparts.
The Warpdrive team of experts can turn around a store, PDP collection, or landing page for you in as little as 48 hours.
Affordably Increase Your Conversion Rates Today
Here’s a winning formula you can apply to your next round of Meta ads. 🏆
As we head into the New Year, you want to put all of your Boxing Day promotions and EOY offers front and center to attract more conversions.
Our Pilothouse ad experts have performed numerous tests all year, and through their calculations have discovered a winning formula to attract sales.
Put your product front and center: Make customers want the product through excellent use of visuals and multimedia formats. This should be at the forefront of every ad.
In the headline…Place your max offer and make sure the font is clear and easy to read on all devices including mobile and tablet.
Supporting copy: Add additional sales details, a timeline to add urgency, specify whether its site wide or limited to a certain product category and don’t be afraid to hype it up. “These styles never go on sale.”
Apply these key elements to your next round of ads to get those conversions going. 🔥
It looks like Biosteel is hoping to make a comeback.
After experiencing financial troubles over the past few years, the sports drink company now has a new CEO at the helm who’s looking to turn things around and build brand affinity by asking for customer feedback on social media.
The Biosteel backstory:
After getting acquired by cannabis company Canopy Growth in 2019, sales for the sports drink company stalled and they failed to remain profitable, burning through 15 million in cash every month.
Luckily, Biosteel has found a new owner: Canadian entrepreneur and founder of Coachwood Capital, Dan Crosby. And he has a clear vision of how he wants to move forward.
Rather than making decisions behind the scenes, he took to TikTok and outlined his next steps for the company:
Here’s how Biosteel plans to pivot:
By being open about Biosteel’s struggles and performance, he’s able to increase brand affinity and make righting the ship a group effort.
The result?
Customer suggestions are already pouring in on social media with users praising his approach and providing some great UGC content about Biosteel’s products.
Why this customer-centric approach works so well:
Listening and interacting with customers on social media is a great way to build brand affinity. By taking a more customer-focused approach, followers feel more engaged and emotionally invested in your brand.
Next time you’re online, think about how to build a dialogue with your customers to strengthen your brand affinity.
If you're feeling overwhelmed by how many SKUs you carry, chances are so are your customers.
Figure out which ones are your top-performing products and trim down your lineup so you can focus on increasing your revenue.
👀 Are you looking for ways to turn more browsers into buyers? Here’s 5 things you should have above the fold on your homepage. *
🤑 It's the most profitable time of year to advertise on Meta, are you taking advantage? Learn the same strategies Pilothouse uses to generate profits for their partners…
🤖 Did you know that you can use AI to make a song for you with a single text prompt? Check out Suno AI here.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
When you were trying to save your coins but those end-of-year sales were just too good…
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Eric Dyck.
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