Good morning,
Whew, there have been many Google AI updates in the past few days.
ICYMI, the search giant announced at the Google I/O developer conference that it will launch a new multimodal AI assistant called Project Astra. This assistant will make it easier to summarize emails, find memories in your photo archives, and even help you find your lost glasses.
They also made a massive update in Google search with AI Overviews, which is now live in the U.S.
Keep reading to learn about how AI will impact your search experience. 👇
Here’s what you’ll find in today’s DTC:
🔍 Google disrupts the search experience with the launch of AI Overviews. Here’s how it’ll affect your search traffic.
🛍️ Yes, it’s still May but here’s why you need to start planning for BFCM now!
🧠 And…why you need to understand psychology to be a great marketer.
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Google search is about to look very different.
The search giant announced at its developer conference last week that it will roll out AI Overviews in the U.S. for a limited amount of queries.
The new AI search experience will arrive in other countries in the coming months. Google’s goal is to reach a billion users by the end of the year.
What are AI Overviews?
AI Overviews are part of Google’s Search Generative Experience (SGE) as they move towards incorporating more AI-generated results into the search tool.
U.S. users who type in a query will see an AI-generated summary at the top, followed by regular search results. AI Overview will help users navigate more complex queries and can help with multiple use cases, as shown in this video.
Google has also added a new feature to its visual search tool Lens. Users can upload videos along with a written prompt. Instead of telling Google about your problem, you can show it, which means users can leverage text and video to find answers quickly.
But there’s still some kinks to work out.
During the rollout some users were doubtful about AI Overview’s accuracy, citing its tendency to make up facts, misinterpret questions or pick low quality sources.
How will AI Overviews impact your business?
For informative sites, you may see a drop in organic traffic. If Google’s AI Overview answers the user’s query well enough, they may not need to click through and seek another opinion.
However, Google claims that links featured in AI overviews get more clicks than a traditional search listing, but they did not share any stats to back up these claims. Right now, there will be no click data for AI Overview links available in Search Console to see if that claim is accurate.
What you can do to prepare for these AI search changes:
Right now, businesses must learn to work with AI rather than against it if they don’t want to lose out on search visibility.
Black Friday is only 193 days, 4632 hours, or 277,900 minutes away. Guaranteed that time is going to fly. ⏰
It’s never too early to start thinking about BFCM planning and how to make this year the biggest, most profitable year yet. 💰
The Pilothouse team has started chatting high level strategy with a few DTC brands, and we wanted to share a few tips to get you in the Q4 planning headspace:
Save these tips for a record breaking Q4! You’ve got this. 💪
Understanding what makes your customers tick is the key to killer marketing.
Applying a common psychology strategy can make your messaging more persuasive and get those conversions going!
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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