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Good morning,
Hereâs what youâll find in todayâs DTC:
1ď¸âŁ Are you taking advantage of Metaâs latest AI features?
2ď¸âŁ What has changed about Meta attribution, and how you should be making decisions now
Youâre reading this newsletter along with new subscribers from: Stone Creek Hounds, Nomsi, and Ferrous Beauty. đ
âđĄ How To See What AI Generation Features Are Available In Your Account
Meta is constantly adding new features for creative generation and ad optimization. Sometimes, features are automatically applied to existing ads without advertisers even knowing.
But did you know you can see all available features in your ad account settings?
And that you can even disable features across your account, rather than disabling on each ad?
Hereâs how:
1ď¸âŁ Go to Business Manager and click on the hamburger menu on the left to view all the tools. Then click here.

2ď¸âŁ Once youâre there, scroll down and click on âCreative features.â

3ď¸âŁ Then youâll be brought to a page that looks like this.
From here, you can adjust the settings for your whole ad account. In this case, all new features are being used.

đĄ Pilothouse Tip: If youâre more brand-conscious, you may choose to opt out of specific AI generation features at the account level to preserve branding and ensure Meta doesnât make rogue changes to creative or ad copy.
Check out the Creative Features settings to decide which AI generation features are used in your ads!

âThe New Rules for Meta Attribution (And The Setting You Need To Test Now)
Meta attribution has changed, and most brands are still reading performance the same way they were a year ago.
Jacob, Head of Socials at Pilothouse, walks through what has changed.
We chat about click-only attribution, incremental measurement, and how those shifts affect the way conversions show up in your dashboard.
We cover:
âśď¸ Watch on YouTube | đ§ Listen on Spotify
âThe end of manual shopping on IG? Meta is developing an autonomous AI agent designed to help users browse, compare, and complete product purchases. Read more â
YouTube mobile app makeover. The experiment includes a new swipeable Subscriptions and Home feed tab experience. Read more â
What does your IKEA bag see? Its latest campaign is cleverly shot from the POV of its iconic blue Frakta bag and shows off many use cases. Read more â
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.