DTC865: We Analyze Their Amazon Strategy And Offer Quick Fixes

Good morning, 

We are back with another Brand Breakdown! This week we are spotlighting Sunday Golf. 

Founded in 2019 by Ronan Galvin, the San Diego–based brand on a mission to make golf more accessible through lightweight, affordable gear.

Their DTC site and retail presence are strong. But there’s untapped potential on Amazon, a key growth channel where visual execution, clarity, and storytelling matter just as much as performance.

Keep scrolling to learn how Sunday Golf can improve their Amazon conversions. 

Here’s what you’ll find in today’s DTC:

⛳ Sunday Golf Deep Dive 
Why setting clear expectations is key.  

📦 Daily Tariff Update
Update on the EU and U.S. trade deal. 

You’re reading this newsletter along with new subscribers from: Humans Against, Couture Gifting, and Bespoke Post. 👋

❓ Question: How Do You Launch A Product + Expand To A New Audience While Also Preparing For Peak Sales Moments Like BFCM?

💡 Answer: Find out from a brand that's been there: Legendairy Milk. Their COO/Co-Owner, Joe Feehan, is joined Klaviyo to share his playbook and walk through the strategy that helped them grow efficiently during high-pressure moments. 

🧠 Learn how the team used customer insights, seasonal timing, and a smart omnichannel strategy to deliver results from day one.

Find out: 

• 👥 How to understand your audience through key life phases 
• 🚀 What to consider when launching before BFCM 
• 📱 How to build a strong omnichannel foundation 
• 💸 Tips to improve Prime Day performance 

Whether you're prepping for Black Friday or planning a new product launch, this on-demand session is packed with actionable takeaways. 

Plan for Q4 with confidence. 

⛳ Sunday Golf’s Amazon Strategy 

After launching its flagship Loma bag in 2020, Sunday Golf quickly gained traction. 

By 2023, the golf brand had surpassed $6.5 million in revenue, selling over 100,000 bags and growing 40% year-over-year. 

Now stocked at major retailers like Dick’s Sporting Goods and PGA Tour Superstore, the brand is reshaping what modern, casual golf looks like.

Let’s have a close look at their Amazon presence: 

1️⃣ Hero Image Could Work Harder in Search

The current hero image, a three-quarter angled shot of the bag on a white background, is clean, on-brand, and fills the frame. 

But in Amazon’s crowded search results, it doesn’t immediately draw the eye.

💡 Pilothouse Tip:

✅ Run A/B tests with alternate hero images. Even something as simple as changing the bag’s orientation or angle can increase CTR by making the product pop on crowded search results pages.

2️⃣ Supporting Images Could Do More Heavy Lifting

Sunday Golf has some strong product photography like this flatlay showcasing golf essentials, but many images rely on visual implication without reinforcing product details through text.

For example, this shot here:

• Water droplets on a bag imply weather resistance, but is it waterproof or water-resistant?
  
• The cooler pocket is shown, but is it insulated? How many cans does it fit?

‍‍💡 Pilothouse Tips:

✅ Set expectations. While images can tell a story, you need to support it with text to avoid confusion.

If a bag only fits two regular cans rather than three, you don’t want customers to make assumptions and leave a bad review. 

✅ Strengthen supporting images: Sunday Golf is lacking additional selling points in its other images. 

Only one image includes bag specs, even though fit and capacity are top concerns for golf shoppers.

Keep reading for more insights on Sunday Golf’s Amazon presence! 👇

😰 Could Your Fulfillment Routine Be Turning Your Customers Off Without You Even Knowing?

What does the perfect fulfillment routine look like? 

🤔 Quit just wondering—the data is in. 

Shipfusion ordered from 30+ deodorant brands, and then put all the findings together in a complete breakdown of the customer journey. 🚀

The result? A playbook packed with insights to help DTC brands create a winning fulfillment, CX, and post-purchase experience. ✨

Inside, you’ll discover: 

• 👉 The details customers actually notice
• 👉 The missteps that quietly undermine loyalty
• 👉 And the practical changes that can turn a casual buyer into a repeat customer

Make your fulfillment process effortless—and keep your customers coming back.

Deodorant brand or not, you’ll spot something useful.

3️⃣ A+ Content: Strong Foundation, Small Tweaks Needed

The A+ content is visually appealing with solid lifestyle imagery, a comparison chart, and compelling customer reviews. 

However, we noticed small inconsistencies:

• The DTC site says the Loma is ideal for Par 3s and a quick nine.
• The Amazon listing suggests it’s suited for walking a full 18.
  

These small discrepancies can chip away at customer trust.

💡 Pilothouse Tips:

‍✅ Audit Content: Audit all listings to ensure consistency across Amazon and DTC channels.

‍✅ Upgrade the brand video. A dynamic, story-driven video will better communicate brand values over a basic slideshow.

4️⃣ Amazon Storefront: Beautiful, But a Bit Too Narrow

The Sunday Golf storefront is visually strong, but heavily skewed toward the smallest bag options. 

This makes it easy for shoppers to miss mid-size and full-size offerings.

The DTC site positions Sunday Golf as the go-to for lightweight golf bags, not just Sunday bags. 

Bringing that broader positioning into the Amazon storefront can help. 

💡 Pilothouse Tips:

✅ Show the full range: Rework the store homepage to reflect your full product range so there are no missed opportunities.

✅ Do more storytelling: Include brand story content or an “About Us” section to build trust.

✅ Reduce conversion friction: Use Amazon’s quiz module to help first-time shoppers find the right bag quickly.

✨ Conclusion:

Sunday Golf’s brand is strong and clearly resonating with modern golf enthusiasts. But there’s a gap between how the brand shows up on Amazon versus DTC. 

In a highly competitive category, small changes to visuals, messaging, and layout can significantly increase conversions.

With a sharper Amazon strategy, Sunday Golf has the opportunity to convert even more golfers and make their Amazon presence as premium and welcoming as their DTC experience.

Do you have a brand you’d love to see represented in the Brand Breakdown series? Reply to this email and let us know!

📦 Your Daily Tariff Check-In

Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know. 

July 24, 2025 update:

• U.S. and EU Trade Deal Update
  
  • The EU and the U.S. are reportedly nearing a trade deal that would place a 15% tariff on imports from the EU.
    
  • This rate is similar to the one Japan struck with the U.S. this week. It would apply to most goods, with some exceptions for products such as medical devices and aircraft. 

Keep in mind: These details are current as of writing but could change before this reaches your inbox.

🚀 What if an A/B test could increase your email revenue by 21%? That’s exactly what July discovered when they ran a test with Instant. By recovering more abandoned shoppers, they unlocked a significant boost in incremental revenue. Read how they did it here. *

🤔 How have the tariffs changed your Q4 plans? We asked 600+ operators to find out what they’re seeing and what strategies they’ll be using to win Q4. Read the survey results here. *

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Have you heard our latest podcasts?

• 🎨 TWBERP 43: Campaign Emails That Inspire, Not Blend In 
• 🍷 Maker Wine’s Strategy: How The Canned Wine Brand Grew
• 😀 AKNF 526: Ad-venturous Preview 
• 🫐 Ad-venturous 10: A Little Lad That Loves Berries and Cream?
• ❌ TWBERP 41: List Growth, Spam Flags, and What Actually Works
• 🚴 Re-acquisition Story: Revel Bikes Founder Buys Back Brand 

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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

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