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Good morning,
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: OOSC Clothing, SILKE London, and Splitwise. 👋
📈 CTV Could Be Your Next Scalable Growth Channel. This Performance Playbook Gives You The Head Start You Need
⚡ Vibe.co just released a data-packed 2026 CTV Performance Playbook, revealing exactly how top brands are turning streaming TV ads into a predictable, profitable acquisition channel.
Inside, get insights to use CTV to unlock your next growth lever, including:
👏 Get the full 2026 CTV Playbook, and see why verified CTV is becoming the next major profit center.
* sponsored
🎄 3 Ways To Take A Holiday Multi-Channel Approach
With consumers watching their budgets and major retailers flooding every channel, only the clearest, most targeted promotions will cut through the noise.
Pilothouse shares ways to make your products stand out when everyone else is shouting too.
1️⃣ Use Urgency And Specificity in Text-Based Ads
👉 Clear CTAs and product specificity improve click quality and boost conversion during high-intent shopping windows.
2️⃣ Increase Email Volume and Target Like It Matters
👉 Email is low-cost, high-intent, and still one of the highest-ROI channels when segmented correctly.
3️⃣ Leverage Affiliate Programs and Partnerships to Expand Reach
👉 You tap into warm audiences who trust the creator recommending your brand and you gain attention without needing to outbid big-box retailers.
The takeaway?
During peak holiday chaos, shoppers reward brands that make decisions easy.
Focus on specific products, segmented email, and high-intent partnerships.
These three levers will reliably cut through competition and drive efficient revenue.
☕ Lavazza's Partnership With Walmart Marketplace And Walmart Fulfillment Services Brews Rapid Growth
Lavazza, a coffee brand, saw more than 200% growth in Walmart Marketplace sales within 18 months of leveraging Walmart Fulfillment Services (WFS).* 🚀
👉 Since joining WFS, Lavazza has:
💪 Let WFS do the heavy lifting while you focus on scaling your way.
*Data provided by Lavazza.
* sponsored
🧠 Using Reverse Psychology To Hook in Customers
We spotted sock brand Elliosa takes a creative approach to its holiday ad campaign.
Instead of asking customers to purchase their socks or share a gift guide, they urge customers ‘Do Not Buy’ in big bold letters to hook them in before following up with a cheeky punchline.
Why this works: It’s different from the sale messaging used by other brands and stops the scroll.
This is an easy ad to recreate for any product category.
And hey, a little reverse psychology never hurts. 😉
SEO expert Noel Ceta explains that short URLs can hurt performance when they lack context.
One client used a URL with no keywords, making it harder for Google to understand the page’s intent.
Adding relevant keywords gives search engines the context they need, so take the time to write URLs that are descriptive and aligned with your niche.
🤖 Perplexity and PayPal Launch Instant Buy Ahead of The Holidays
Perplexity has teamed up with PayPal to launch an Instant Buy feature.
U.S. users can now use Perplexity's conversational search and complete a purchase in a few clicks without leaving the site.
📈 Need great content on demand while cutting CPAs by 20%+? Grapevine handles UGC ad production end to end (including briefs, whitelisting, and iterations) so you can focus on growth. Book a call, get one creator free. *
* sponsored
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Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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