In this newsletter, you’ll find:
Let’s dive in: 👇
Are you tired of wasting time contacting influencers who don’t respond to your DMs? We thought so.
Luckily for you, there’s a simple way to grow your brand awareness with high-performing organic and paid social content with nano and micro-influencers
Want in on the ease of action? Enter Insense:
The best part? Your creatives will be delivered to you in just 10 days — responsive creators for the win! 🏆
Join major DTC marketing teams already using Insense like Obvi, GoPure, and Ivy Beauty.
Book a free 1-2-1 strategy call by Nov 31 and get $200 for your first UGC campaign.
🎧 On this episode of the DTC podcast, we get some insights from Nik Sharma from Sharma Brands and Brett Turner, Director of Product for Pilothouse’s Warpdrive.
In today’s podcast, you’ll learn how to create landing pages that convert, the pros and cons of going headless, and why you should take a closer look at your checkout process. (Oh, and why slide-out carts are a game changer.)
The takeaways 👇
💯📄 Create the perfect landing page
It’s time to rethink what makes a strong landing page. Nik states that a successful landing page in 2023 should be a “catered user experience.”
A strong landing page should consider where customers are in the funnel and how they ‘landed’ whether it's through social or a paid ad.
Consider these four factors:
💡 Pro Tip: Don’t give potential customers the blank page scaries — reduce your load time down to less than 3 seconds to avoid bouncebacks
Next step: Position your product well and make sure it caters towards your potential buyers.
🔎🤔 What does headless mean?
There are lots of positives to using a headless vs. traditional Content Management Systems (CMS). Brett dives into why headless architecture not only allows for greater customization and personalized user experiences, it also makes websites faster to avoid bouncebacks.
However it comes at a cost. 💰💰 Moving from a traditional platform to a headless environment without the right technical support or growth partner can prove to be challenging.
🔥🛒 Increase AOV with slide-out carts
How can we prep our checkout pages?
Word of the day: slide-out carts.
Slide out carts allow customers to view and manage their shopping cart without leaving their current page so they have a great checkout experience.
Nik refers to this as “oceanfront real estate” since you can use this area to promote products, subscriptions, and provide AI-generated recommendations to increase basket size.
Questions to ask yourself:
💰 What Nik thinks will happen in Q4:
“I would say Q4 is going to be huge. We might see a slowdown again afterwards but [based on the numbers] we are confident it’ll be the biggest Black Friday ever.”
👉 Listen to the full episode with Nik Sharma and Brett Turner here!
Technology and consumer expectations have something in common — they’re both evolving rapidly.
That means your lifecycle marketing program needs to evolve too. Staying ahead of the curve with campaign ideation and execution can be a challenge, but it doesn’t have to be. 👀
✨ Enter the Retail Inspiration Guide: a collection of 30+ customizable campaigns tailored specifically to DTC retail and ecommerce brands.
The collection includes: 👇
🚨Bonus: Each customizable campaign comes with suggested channels and additional pro tips to maximize your results.
By now, we’re sure you heard/know that Shopify went down on November 13th.
It’s frustrating for merchants spending on ads only to have customers click and not be able to purchase, and it’s frustrating for shoppers who are in the right mindset to buy and hit the error page.
However, there is a way to communicate with customers after the fact! Take inspiration from this email Mini Katana sent after the outage. They asked customers to click to make sure everything was looking okay and also offered a discount for the inconvenience.
Top-notch customer service. 👏
TikTok shop is all the rage right now, and for good reason! Brands that can list products on the platform are starting to see great returns even in early days. 🤑
However, TikTok shop isn’t all sunshine and roses for shoppers. Misrepresentation and counterfeit goods are on the rise and shoppers are being tricked into buying products they think are authentic for massive discounts.
TikTok Shop doesn’t yet have adequate controls around knockoff products, and if shoppers consistently have bad experiences with low-quality goods they may choose to no longer trust the recommendations of the platform and its creators.
When listing your product, ensure you’re being both accurate and genuine to build and maintain trust with shoppers. Keep an eye out for changes in quality control and compliance from TikTok.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
💸 Use some of that Q4 budget for Q1 content. Get started with fully-managed creator campaigns now for fresh content to test come Q1. *
🌊 Kraft Real Mayo is trying to make the word ‘moist’ happen. Their ‘Search Moist’ campaign will run on social platforms like Twitch, TikTok, and Instagram in an effort to boost search volumes for the controversial word and spark conversation around their brand.
✨ Reveal Target's $560M Strategy! Dive deep with Tandym into the RedCard phenomenon. Elevate your brand with insider insights. Click to see the easy wins!*
🌐 Would you pay $450K to advertise on the biggest screen on the planet? The Las Vegas Sphere has advertisers like Dreamworks, Xbox, and the NBA thinking outside of the box about how to create an immersive experience for viewers.
✨ Shopify is in its celebrity collab era: The ecommerce giant experiences a great Q3 thanks to their partnerships with Taylor Swift and Drake who use the platform to promote and sell concert merch, driving a feverish uptick in site traffic and revenue.
💰💰💰 Singles Day was a smashing success: The Alibaba-founded holiday boasted great numbers in China this weekend despite global economic uncertainty. Brands find steeper discounts appeal to customers and are optimistic about the holiday season.
This is our petition to make command + K the universal shortcut for hyperlinking. Thank you.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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