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DTC1038: Creative Before Offer Testing, Jon Bond’s Agency Tips
Pilothouse shares that the most effective way to scale on Meta is by testing hooks and creative angles before offer testing to avoid lower-quality buyers.
LATESTÂ PODCAST
Ep 80: Stop Targeting Everyone (Do This Instead)
Content
Issue 717
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Why brands with a broad catalogue need to segment to scale on Meta. Pilothouse shares how they helped a health brand reduce cost per purchase by 14%.
How Nori Press' limited paid search Google footprint is holding it back, and how bidding on more transactional keywords can improve conversions.
Pilothouse shares how ecommerce brands can get ahead of the curve by leveraging Axon by AppLovin to help with top line revenue growth on PPC.
Pilothouse shares top skills media buyers need in the age of AI which includes creative analysis, strategic thinking, and stakeholder communication.
Pilothouse shares five common red flags they see when conducting Amazon creative audits and solutions to build a stronger product detail page.
Learn how leveraging micro-holidays like Women's History Month, April Fool's and Easter can impact social engagement and increase revenue for brands.
The Pilothouse team analyzes DRMTLGY's Meta Ads and shares the pros and cons of leaning into trend-based creatives and extended BFCM sale messaging.
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