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DTC965: AI Tech Stack, Strive for Hyper-Relevance and Post-Click Experience
Pilothouse shares how they use AI to help clients expand their image assets using tools like Nano Banana and tips for revive high-performing content.
LATESTÂ PODCAST
Ep 568: How Kulfi Beauty Grew from a $5K Launch to 720 Sephora Stores with Zero Paid Ads
Content
Issue 717
Sponsored by:
How Vitruvi can cut decision fatigue, boost site speed, improve PDPs, and strengthen scent discovery to lift conversions during peak holiday traffic.
Pilothouse shares why ecommerce brands should be doing Q1 planning in Q4 to leverage seasonal moments like New Year's, Valentine's Day and Super Bowl.
Pilothouse shares why reducing branded search too quickly in Google Ads destabilizes Smart Bidding, raises CAC, and weakens full-funnel performance.
Pilothouse shares how brands can companies can make their brand feel like a part of the holiday experience by using these 3 tactics on social media.
Pilothouse shares BFCM learnings that saw clients hit $1M revenue per month and how brands can use these trends to scale in December and beyond
A tactical breakdown of Diptyque’s site performance and CRO opportunities, from speed fixes to AOV optimizations, designed to elevate Q4 revenue.
Learn about crafting holiday ad creatives and what not to do like forcing giftability, neglecting the post-click experience, and complicating designs.
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