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NEWSLETTERS
PODCASTS
BRAND BREAKDOWNS
REPORTS
LATESTÂ NEWSLETTER
DTC880: Zesty Paws Brand Breakdown
We share how Zesty Paws can scale faster in the pet space by offering more product education in its listing images and drive long term loyalty.
LATESTÂ PODCAST
Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing
Content
Issue 717
How supplement brand Mighties uses customization, bold visuals, and strategic social proof on their PDP to win over parents and drive more sales.
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Learn how Simple Modern scaled to $1B by mastering Amazon search, leveraging retail data, going viral on TikTok and using ads strategically.
Pilothouse shares how to test and refine offers, such as bundling, GWP, and tiered discounts, in Q3, so you can scale the strongest promotion in Q4.
We share why humor and authenticity beat hard-sell tactics. Learn how joyful and relatable video content drives engagement and conversions.
We examine Article's Google presence, identify cracks in their SEO strategy, and how their paid ads lack message continuity on landing pages.
We take a look at how MiLa adds these elements at checkout: a countdown timer and urgency messaging to reduce cart abandonment and drive conversions.
How cleaning brand Pine-Sol doubled its TikTok following in one month by embracing absurdist humor, original sounds, and lo-fi, episodic content.
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