Attribution doesn’t stop at ads.
In this episode, we walk through how to measure the full post-click ecosystem (from email and SMS to CRO and retention) and how these channels work together to drive low-cost revenue.
Jordan shares a practical model for evaluating channel impact beyond standard multi-touch attribution, why some of your most important revenue drivers get under-credited, and how to identify opportunities to improve marketing efficiency without spending more.
If you’re trying to understand where your real growth is coming from, this is a foundational episode.
#ecommerce #emailmarketing #retentionmarketing #attribution #digitalmarketing #dtc #pilothouse #cro #smsmarketing #shopifymarketing
00:00 — Introduction
00:50 — Defining the post-click ecosystem and how to think about it
02:03 — What rising ad costs can reveal about your retention strategy
08:22 — How multi-touch attribution fits into the bigger measurement picture
19:03 — The 14-metric framework for evaluating your full ecosystem
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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