Email is still the most predictable revenue channel in ecommerce—but most brands don’t forecast it correctly.
In this episode, Jordan Gordon breaks down a simple, highly accurate system for predicting your 2026 email revenue before the year even starts.
You’ll learn how to model email revenue using six core components of a healthy email program, including campaigns, welcome flows, post-purchase, reactivation, and abandonment—without relying on gut instinct or vague growth assumptions.
Jordan walks through the exact metrics to pull from Klaviyo and Shopify, how to apply top-of-funnel vs list-growth factors correctly, and why email revenue is far more controllable than paid media.
#emailmarketing #emailrevenue #retentionmarketing #ecommercegrowth #klaviyo #customerretention #lifecyclemarketing #dtc
00:00 Introduction
00:59 How to predict your 2026 email revenue
05:03 The two growth factors that drive email revenue
09:19 The six core components of an email program
12:43 Forecasting campaign revenue using revenue per email
18:05 Predicting welcome flow revenue
27:41 Modeling abandonment revenue from site sessions
31:36 Applying list growth vs top-of-funnel growth correctly
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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