Most brands treat bundles like a quick way to boost AOV. But done wrong, they can quietly tank conversion—especially for first-time customers.
In this episode of Ad-venturous, Avery breaks down how to build bundles that actually work across the funnel.
You’ll learn how to:
- Approach bundles differently for first-time vs returning customers
- Separate pre-click and post-click bundling
- Design bundles based on real customer behavior
#DTC #Ecommerce #AOV #BundlingStrategy #GrowthMarketing #RetentionMarketing #PerformanceMarketing #ConversionRateOptimization #DTCpodcast #MarketingPodcast
00:00 — Introduction
02:00 — First-time vs returning customers: the real framework
05:00 — Bundling at the top of funnel (what actually works)
09:00 — Creative + positioning for bundle ads
11:00 — Landing pages vs PDPs for bundles
18:00 — Bundling for returning customers
22:00 — Persona-based bundle strategies
35:00 — The lifecycle framework for smarter bundling
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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