“Personal rebrands” are everywhere—and it’s changing how people buy.
In this episode, Aves breaks down why the personal rebrand era matters for marketers and how brands can plug into it without feeling forced or cringe. From subscription and routine-based products to CPG and beauty brands, this cultural shift opens up new opportunities at the top of the funnel.
We cover how identity and belonging are shaping buying behavior, why personal rebrands replaced “New Year, New Me,” and how brands can build real resonance instead of chasing trends.
#MarketingPodcast #BrandStrategy #Rebranding #BrandIdentity #DTC #SubscriptionMarketing #CPGMarketing #CulturalMarketing #GrowthMarketing #AdventurousPodcast
00:00 — The personal rebrand trend (what’s actually happening)
04:00 — How personal rebrands replaced New Year, New Me
09:00 — Why subscription brands should care right now
12:00 — Selling routine and ritual instead of one-time products
16:00 — Identity, belonging, and the new top of funnel
28:00 — How to build cultural resonance without forcing relevance
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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