What performs on Meta won’t necessarily work on TikTok. What converts on Pinterest might flop on Snapchat.
In this episode of Ad-venturous, Aves breaks down the major paid social platforms and how advertisers should think about each one, from audience demographics to ad specs to creative strategy.
You’ll learn how Meta, TikTok, Pinterest, Snapchat, and AppLovin actually differ when it comes to advertising performance, and why adapting your creative to the platform is one of the most important factors in scaling paid social today.
In this episode:
- Safe zones and why they matter for ad performance
- Demographics across major social platforms
- Creative formats and ad specs for each platform
- When brands should consider expanding beyond Meta
- Why creative strategy needs to change platform-by-platform
00:00 – Why different platforms require different ad strategies
01:40 – Safe zones and common creative mistakes
08:24 – Meta ads: demographics, formats, and placements
14:07 – Pinterest strategy and planning behavior
16:59 – Snapchat: audience and when it works
19:41 – TikTok ad formats and creative strategy
22:23 – AppLovin ads and when to expand beyond Meta
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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