Hey DTC ghouls and ghosts! 🎃 We're continuously sweeping away the cobwebs from our sender list — Make sure to click a link somewhere in this newsletter so we know you haven’t ghosted. 👻
In this newsletter, you’ll find:
Let’s dive in: 👇
Spending money on Meta without returns is three things — frustrating, pointless, and disappointing.
If you’re struggling to be profitable with your Meta ads, you’re not alone. We partnered with Pilothouse’s Meta team to completely rebuild Scale School Meta Ads — a step-by-step foundation to get the platform cranking for your brand.
You’ll learn:
For a limited time, until October 31st, you can get early access to the new and improved 2023-ified Scale School for 75% off.
Whether you’re a beginner or experienced marketer, we’re confident Scale School is right for you.
Take advantage of this limited time offer to join DTC’s Meta Ads Scale School for 75% off today (and thank us later 😉).
Your customers have gone through all the touchpoints, and you’ve rung up the sale and shipped the product.
Then what?
If you’re not following up with a post-purchase survey, you’re missing one of the greatest tricks in the DTC book! 🪄
Post-purchase surveys are immensely valuable for gaining additional insights about your customers, which you can use to help drive new customers. 💲
And they help inform your marketing spend across platforms (aka, media mix), on-site opportunities, product development, and overall marketing strategy. Talk about winning!
📝 How to create a post-purchase survey
These are a few foundational questions to consider including:
The Pilothouse Meta team finds a lot of value in the first two questions — (1) where did you hear about us and (2) when did you hear about us?
This way, they can understand where to attribute the first touch point from your conversions and the average length between hearing about your brand to purchasing.
The team analyzes survey results by channel and compares against platform spend to estimate the return on ad spend. Here’s an example:
Want to run your own? Here’s the formula we used: (Survey results % * revenue) / ad spend.
This can help inform how to allocate spend to Meta and Instagram to maximize efficiency. In this case, spending slightly more on Meta will likely help the brand yield more efficient results. 🔥
This is just one piece of the equation, though.
The team takes into consideration that most users likely answer based on top-of-funnel sources, so Google is typically deflated in this view. The team also factors in Google Analytics data, platform metrics, and third-party platform data to make data-backed budget allocations.
Here is the secret to making influencer partnerships work for you. 🤫
Find people who would promote you even if you didn't partner with them... then give them incentives to mention you.
The best brands, like Obvi and Tiege, use this exact strategy to be successful with influencers consistently. Tools like SARAL help them search across social media and find creators.
Find by hashtags, reverse search by who promotes similar brands, or let the SARAL AI find influencers for you!
Wanna learn more? Book a meeting
A group of 42 US attorneys general are suing Meta, alleging that its Facebook and Instagram platforms are designed to be addictive, especially to children and teenagers.
The legal actions emphasize the bipartisan commitment to protect youth from online harm. The attorneys general argue that Meta's design features, including algorithms, notifications, and "likes", negatively impact teens' mental well-being.
The lawsuit against Meta is seen as part of a broader industry investigation, with other platforms like TikTok also under scrutiny for similar concerns.
What does this potentially mean for you? 🤔
While the direct implications of the lawsuit are of a legal and regulatory nature, advertisers on platform should be aware of how increased safeguarding may impact social platforms.
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What do you think, agree or disagree? One of the most common questions we get in response to our welcome flow about biggest business problems is finding the right people to help grow your brand.
Hiring for A-players is a tough game, what are some key indicators you look for or have noticed that make stellar employees? Respond to this email, we want to know!
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
🤯 Unlock unbeatable shipping rates & boost profits. Join 100’s of businesses saving up to 43% on their current UPS & FedEx rates. Shipping Intelligent caters to all sizes, from $200K to $10M+ shipping spend. Start saving on shipping.*
📸 Instagram’s Nearby Feed has shown great potential in highlighting local businesses. The concept was adopted from Douyin’s platform in China and is also being tested in TikTok.
🌳 Have you joined the eco-revolution? 92% of consumers trust brands making climate moves. Elevate your brand by showcasing sustainability across the consumer journey this BFCM. Reach out to EcoCart for a free demo.*
🎵 TikTok launched a new video series called Made for TikTok: Talking Creative. This video series provides insights from industry leader about their success on the platform.
Fingers crossed it’s NOT ROAS. 😰
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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