Prepare to have your perspective shifted.

📦 Your Daily Tariff Check-In

The U.S. is weighing a sweeping “reciprocal tariff” plan that could impact imports from over 150 countries, with President Trump aiming to notify each with a single letter outlining their tariff rate. Meanwhile, Chinese exports to the U.S. surged in June ahead of the August tariff pause deadline, though declining freight rates suggest early signs of demand tapering.

🌱 We Analyze Lomi’s Email Flows ‍

Pilothouse analyzed Lomi’s email flows and found that clearer offers, repeated value props, and timely follow-ups could significantly boost conversions for this mission-driven composting brand. With stronger subject lines, simplified messaging, and strategic social proof, Lomi can better educate customers and reduce friction in its email journey.

🎧 Why CRO Is Really a Retention Channel in Disguise

CRO isn’t just about conversions—it’s a powerful retention strategy that boosts email performance, AOV, and lifetime value when aligned with buyer behavior. In this episode of TWBERP, Pilothouse experts reveal how optimizing landing pages, segmentation, and upsells can turn site traffic into long-term profit.

📦 Your Daily Tariff Check-In

The U.S. finalized a trade deal with Indonesia, lowering proposed tariffs to 19% in exchange for easing duties on American exports. Meanwhile, the EU is negotiating in Washington to avoid Trump’s looming 30% tariff threat, as Russia downplays the impact of his 100% secondary tariff ultimatum.

😃 Why You Need To Test Emojis In Your Next Campaign

Emojis can boost ad engagement, simplify messaging, and add seasonal relevance—making them a powerful tool for increasing CTR and lowering CPC. Pilothouse found that emoji-based creative outperformed account averages by 48% ROAS, especially when emojis were relevant to the audience and context.

🎧 How Three Ships Scaled Green Skincare in Retail with Transparency

Three Ships scaled from a $4K startup to 1,000+ retail doors by building trust through radical transparency in the clean beauty space. In this episode, the founders reveal how they navigated retail, influencer pitfalls, and creative strategy to grow a skincare brand rooted in authenticity.

📦 Your Daily Tariff Check-In

Trump plans a 30% tariff on EU and Mexico imports starting August 1, prompting the EU to prepare €72 billion in retaliatory tariffs. He also threatens 100% tariffs on countries trading with Russia unless a Ukraine ceasefire is reached within 50 days.

🪝 Chamberlain Coffee x Pinterest’s Nautical Ad

Chamberlain Coffee’s collab with Pinterest taps into Gen Z’s love for nostalgic coastal aesthetics by positioning the product as a lifestyle moment, not just a morning brew. By aligning with Pinterest’s “Fisherman Aesthetic” and using emotionally driven creative, the campaign boosts relevance, authenticity, and urgency. Ask ChatGPT

🎧 How to Keep Customers Coming Back: Cohort-Driven Retention Tactics

Learn how to boost retention with cohort-based strategies in this TWBERP episode featuring Jordan from Pilothouse. Discover how aligning email and SMS flows with customer behavior drives long-term revenue from acquisition to subscription cohorts.

📊 Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

Most ecommerce teams rely on averages that hide key insights—Lifetimely’s Jason Prowd explains why cohort analysis is the smarter way to scale profitably. In this episode, learn how to cut through dashboard noise, uncover hidden LTV, and stop margin bleed before Q4.

📦 Your Daily Tariff Check-In

The U.S. has issued tariff warnings to 21 countries—including Japan, Canada, and the EU—signaling potential reciprocal duties of 25% to 40% starting August 1. The IMF warns that these escalating tariffs are fueling global trade uncertainty and pressuring vulnerable industrial sectors.

📺 Brands Tap Into The Summer I Turned Pretty Fandom With Emotionally Resonant Collabs

Brands like American Eagle, Coach, and Catbird are leveraging The Summer I Turned Pretty’s final season to launch emotionally resonant products tied to key characters and storylines. These collaborations tap into Gen Z’s love for the show, using shoppable moments and plot-driven designs to boost engagement and sales.

🎧 From Michelangelo to Candy Ads: Why Artistic Vision Still Wins in 2025

Starburst’s viral “Berries and Cream” ad proves that bold, artistic vision—not just data—still drives breakthrough creative in 2025. This episode of *Ad-venturous* explores why weird, human-led ideas resonate and how embracing risk leads to lasting brand impact.

📦 Your Daily Tariff Check-In

The U.S. will impose 35% tariffs on all Canadian imports starting August 1, 2025, intensifying trade tensions. Additional blanket tariffs of 15–20% are also planned for most other global trading partners.

🔧 Why You Should (Maybe) Turn Off Audience Network Placements 

Meta's Audience Network places your ads on third-party apps like Nextdoor, but limited creative control can risk brand misrepresentation. If brand safety matters, turning off Audience Network placements ensures your ads appear in the right context.

📦 Your Daily Tariff Check-In

The U.S. will implement a 50% tariff on Brazilian imports starting August 1, escalating trade tensions and affecting goods like coffee, juice, and industrial products. Meanwhile, U.S. tariffs on China have surged to an average of 50.9%, contributing to a 22-year low in apparel imports from Chinese suppliers as retailers shift to Vietnam, Bangladesh, and India.