Prepare to have your perspective shifted.

Trump Cuts Tariffs on Small Parcels Amid De Minimis Reform

The U.S. reduces tariffs on sub-$800 packages from 120% to 54% or $100 flat, easing pressure on retailers like Temu and Shein after the exemption closure.

How minisocial Turns Micro-Influencers Into High-Converting UGC Machines

Top brands use minisocial to boost engagement and conversions by easily activating curated micro-influencers and creating viral, performance-driven content.

Debunking the CTA Myth: Why Timing Matters in Reels

Don’t save your call to action for the end—Avery from Pilothouse shares how early, clear CTAs boost engagement and conversions in short-form video ads.

Make Ads That Convert Returns With AI-Powered Creative Workshops

From May 27 to June 4, Motion’s virtual event blends classic ad strategies with cutting-edge AI tools to help DTC brands craft high-performing creatives.

Boost Reel CTAs, Smarter Subscriptions, and Apple’s Pride Watch Reveal

Today’s DTC highlights Reel conversion tips, tiered subscription incentives, the latest tariff news, and Apple’s bold new Pride Watch release.

‘Recession Indicator’ Searches Surge Amid Economic Anxiety and Trade Tensions

As the U.S. economy contracts and trade tensions rise, online searches and social media chatter about recession signs reflect growing public unease.

How Benji Sleep Rebooted PMAX for a 37% ROAS Lift

Pilothouse’s Zavire shares how resetting and restructuring Performance Max campaigns helped Benji Sleep overcome stagnation and double their conversions.

FTC Delays Click-to-Cancel Rule Until July 14

Originally set for May 14, the new rule requiring easier subscription cancellations will now take effect in mid-July to give businesses more prep time.

U.S. and China Agree to Temporary Tariff Reductions in Trade Breakthrough

In a surprise move, both nations will lower tariffs for 90 days, signaling progress in trade talks and boosting global markets.

Walmart Marketplace Offers Big Summer Savings for New Sellers

With shoppers already browsing for summer gear, Walmart’s New Seller Savings program offers major incentives to help boost your seasonal sales.

3 Persuasive Ad Tactics to Boost Buyer Confidence With Authority Bias

Build trust and drive conversions by showcasing awards, leveraging expert endorsements, and highlighting brand experience in your ad creatives.

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Boosting Ad Persuasion, Fixing PMAX, and Major U.S.-China Tariff News

Today’s DTC covers authority bias in ads, how to reset Google PMAX campaigns, U.S.-China tariff reductions, and a mystery search trend on the rise.

Wuffes’ Email Blunder Pays Off, Walmart’s Summer Surge, and Global Trade Moves

Wuffes turns a mistaken email into a revenue win, Walmart Marketplace preps for summer, and brands navigate global expansion amid tariff tensions.

Why BNPL Is Now a Must-Have Checkout Feature for DTC Brands

With usage surging and consumer habits shifting, BNPL is evolving into a critical tool for boosting conversions, especially during economic uncertainty.

U.S.-China Talks Show Promise, While EU Prepares for Possible Tariff Retaliation

Officials report progress in U.S.-China trade talks, while Trump hints at an 80% tariff and the EU readies countermeasures if negotiations fail.