SPONSORED BY:
Good morning,
Here’s what you’ll find in today’s DTC:
⚡ Meta’s Carousel Feature
Don’t miss out on testing this new ad format.
🚀 Black Friday Ad Best Practices
Build high-converting sales ads that scale.
📚 Meta’s Disruptor Playbook
Adapt your Q4 strategy to drive growth.
💰 Claim A Record-Breaking Q4
Run these 5 CRO tests to help exceed targets.
You’re reading this newsletter along with new subscribers from: Gym+Coffee, Cords Club, and RNF Pet Products. 👋
💥 LAST CHANCE to Join 25+ DTC Experts for One Ultimate Masterclass. Are You In?
On October 29, join the biggest names & brands in DTC for The Operators Masterclass — a free online event and so much more!
📈 Get the exact strategies today’s top ecommerce leaders are using to expand acquisition channels, scale profit, and win Q4.
Hear directly from executives like:
And too many others to name them all 🤯
✅ What you’ll get:
🎟️ Tickets are free, but limited.
* sponsored
💰 Do You Have Access To Meta’s New Carousel Feature?
If you’re looking for something new to test in your Meta ad account, this one’s for you.
Meta has quietly rolled out a fresh feature that could change how your catalog campaigns perform and the Pilothouse team is already putting it to the test.
Here’s what you need to know:
Meta is introducing a new carousel display option at the ad level for standard video and static ads.
If you have a product catalog connected and both “catalog” and “all format display options” are enabled, you’ll now see the ability to serve your ad as either a carousel or a collection.
The carousel option is the newer feature. It looks and feels like a dynamic catalog ad with an intro card. Your static or video asset leads as the first card, followed by dynamically selected products from your catalog that link directly to PDPs.
💡 Meta’s AI determines which products to show based on what’s most likely to convert.
The collection option functions similarly to what we’ve seen in feeds over the past year, with products appearing beneath your main creative.
To check if you have access:
1️⃣ Edit an existing ad.
2️⃣ Look for the option labeled “All format display options enabled.”
If it’s there, you’re one of the first to test this feature!
The Pilothouse team is currently running experiments across multiple accounts to compare carousel vs. collection performance.
Early results are promising, especially for brands with strong product photography and a healthy catalog feed.
Our take? Explore your ad account, see if the feature’s live for you, and start testing.
💥 Want An Unfair Advantage This Q4?
Want to know how top brands break into and dominate new acquisition channels? 🚀
👏 This must-have playbook is stacked with insights from 25+ of the fastest-growing names in DTC — Ridge, HexClad, Simple Modern, Jones Road Beauty, and more!
Inside this tactical step-by-step guide, you’ll get:
This guide answers all of it — clearly, simply, and straight from the source.
Make this Q4 your biggest yet.
* sponsored
🎧 Build Better Sales Ads
In this episode of Ad-venturous, Aves from Pilothouse dives deep into tactical best practices for Q4 sale ads.
With CPMs surging and buyer intent peaking, brands can’t afford to put spend behind convoluted creative or poorly thought-through post-click experiences.
Avery lays out a performance-first framework grounded in clarity, creative range, and full-funnel thinking.
In this episode you’ll find:
“Don’t overexplain or overwhelm customers with information.”
👉 Listen to the full episode with Aves here.
Don’t fall into the trap of guessing what to test.
CRO expert Dave Diederen shared this 5-step CRO prioritization method that’s helped clients pull 6-figures in extra revenue from the same traffic:
Focus your experiments where the data shows the biggest leaks.
🎧 Inside Meta’s Disruptor Playbook with AS Beauty: AI, Creators & Campaign Tactics for Q4
This Q4 is already shaping up to be one of the most unpredictable and competitive holiday seasons in years.
That’s why we sat down with Jake Bailey, Head of Industry at Meta, and Scott Kramer, VP of Growth at AS Beauty, to uncover how top brands are adapting their Q4 strategies to drive incremental, scalable growth, not just last-click wins.
Jake leads Meta’s exclusive Disruptors Program, working with fast-moving brands like AS Beauty to test and shape the future of performance marketing.
Scott and Jake share how they’re applying everything from creative diversification to AI-powered campaign tools to stay ahead this holiday season.
What You’ll Learn in This Episode:
👉 Listen to the full episode with Jake and Scott here.
🔥 Get access to the most ridiculously stacked event of the year! Join a masterclass led by 25+ DTC titans, up to $5k in ad credits, and more on October 29. RSVP for FREE here.*
* sponsored
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
