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Good morning,
Hereâs what youâll find in todayâs DTC:
đ Nectar Sleepâs Email Pop-up
Analyzing its strong offer and urgency play.
đ WYNKâs Explosive Growth
Despite battling compliance issues.
𫲠Help Customers Visualize Value
By automatically adding this to carts.
Youâre reading this newsletter along with new subscribers from: BONNIE Skin and ProSo. đ
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đď¸ How Nectar Sleep Creates Urgency In Its Pop-Up
Nectar Sleep offers a clear and high-value offer in its email sign-up pop-up.
Not only do customers get to save up to 50% off mattresses, but also $599 off accessories.
Big-ticket items like mattresses require strong offers to convert, making this a great start.
What this pop-up does well:
â Creates urgency: Nectar effectively prompts customers to act now by highlighting key holidays.
Notice how they adjust the wording at the top from Labor Day to Thanksgiving to make the discount seem timely rather than evergreen.
By highlighting this in a red button, itâs impossible to miss, and it alerts customers they need to act fast to claim the deal.
â Crisp product visual: The sleep brand includes a high-res product image of the mattress and other sleep accessories to build trust with first-time customers.
â Strong CTA: Itâs easy to opt in, and the CTA âGet A Discountâ encourages customers to act now and save.
If your pop-up already checks these boxes, here are a few tests worth trying:
đ§Ş Test out other CTAs: If youâre offering a significant discount, try including the number in the CTA button and see if that increases sign-ups. (e.g. Get A 50% Discount)
đ§Ş Add personalization: Adding a one-question quiz in your pop-up flow is a great way to learn more about a customerâs preferences and segment later on.
Take a page from Nectarâs playbook: lead with urgency, clarity, and value, then keep testing to find what truly motivates your audience to convert.

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On Wednesday, October 22 (10am PST / 1pm EST), DTC, Swap Commerce, and 3.1 Phillip Lim are coming together for a live roundtable on how top brands are surviving (AND thriving) through BFCM and Beyond.
Youâve got one last shot to hear it before the biggest weekend of the year.
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đ¤ Sora Reaches 1 Million Downloads
OpenAIâs new text-to-video tool Sora has surpassed one million downloads in less than five days, outpacing ChatGPTâs launch.
Available by invite in the U.S. and Canada, the app quickly topped the Apple App Store charts and enables users to create realistic 10-second videos from text prompts.
Soraâs explosive adoption signals a major shift in content creation speed and accessibility. Brands that adopt these generative video tools responsibly could produce high-quality creative assets faster and at lower cost.

đ§ How WYNK Engineered Explosive Growth In A Regulated Environment
In this episode of the DTC Podcast, Angus Rittenburg, co-founder of WYNK, shares how he turned an engineering mindset from Tesla into a blueprint for scaling THC beverages across the U.S.
Angus breaks down how WYNK grew by designing systems that solved the biggest pain points in cannabis distribution: state-by-state regulation, shipping restrictions, and ad platform bans.
The result? A scalable, compliant model thatâs now taking THC drinks mainstream.
In this episode, we dive into:
âWeâd show up with a trailer, set up in four hours, produce 30,000 cans, and move to the next state.â
âThe more creative you get, the more of an advantage you have over anybody else.â
âIf you can find White Claw or High Noon, WYNK should be right there next to them.â
đ Listen to the full episode with Angus here.
Does your brand offer a lifetime warranty?
If you offer this benefit or a similar perk, add it to cart as an $X value product marked down to $0.
It instantly makes the offer visible and quantifies the bonus, boosting perceived value and justification for purchase.
This small UX tweak often lifts conversion rates, especially for higher-ticket products.

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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
