DTC922: Nectar Sleep Email Pop Up, WYNK’s Growth and Lifetime Warranty

Good morning,

Here’s what you’ll find in today’s DTC:

🛌 Nectar Sleep’s Email Pop-up
Analyzing its strong offer and urgency play.

🚀 WYNK’s Explosive Growth
Despite battling compliance issues.

🫲 Help Customers Visualize Value
By automatically adding this to carts.

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‍

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🛏️ How Nectar Sleep Creates Urgency In Its Pop-Up

Nectar Sleep offers a clear and high-value offer in its email sign-up pop-up.

Not only do customers get to save up to 50% off mattresses, but also $599 off accessories.

Big-ticket items like mattresses require strong offers to convert, making this a great start.

What this pop-up does well:

✅ Creates urgency: Nectar effectively prompts customers to act now by highlighting key holidays.

Notice how they adjust the wording at the top from Labor Day to Thanksgiving to make the discount seem timely rather than evergreen.

By highlighting this in a red button, it’s impossible to miss, and it alerts customers they need to act fast to claim the deal.

✅ Crisp product visual: The sleep brand includes a high-res product image of the mattress and other sleep accessories to build trust with first-time customers.

✅ Strong CTA: It’s easy to opt in, and the CTA ‘Get A Discount’ encourages customers to act now and save.

If your pop-up already checks these boxes, here are a few tests worth trying:

🧪 Test out other CTAs: If you’re offering a significant discount, try including the number in the CTA button and see if that increases sign-ups. (e.g. Get A 50% Discount)

🧪 Add personalization: Adding a one-question quiz in your pop-up flow is a great way to learn more about a customer’s preferences and segment later on.

Take a page from Nectar’s playbook: lead with urgency, clarity, and value, then keep testing to find what truly motivates your audience to convert.

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🤖 Sora Reaches 1 Million Downloads

OpenAI’s new text-to-video tool Sora has surpassed one million downloads in less than five days, outpacing ChatGPT’s launch.

Available by invite in the U.S. and Canada, the app quickly topped the Apple App Store charts and enables users to create realistic 10-second videos from text prompts.

Sora’s explosive adoption signals a major shift in content creation speed and accessibility. Brands that adopt these generative video tools responsibly could produce high-quality creative assets faster and at lower cost.

🎧 How WYNK Engineered Explosive Growth In A Regulated Environment

In this episode of the DTC Podcast, Angus Rittenburg, co-founder of WYNK, shares how he turned an engineering mindset from Tesla into a blueprint for scaling THC beverages across the U.S.

Angus breaks down how WYNK grew by designing systems that solved the biggest pain points in cannabis distribution: state-by-state regulation, shipping restrictions, and ad platform bans.

The result? A scalable, compliant model that’s now taking THC drinks mainstream.

In this episode, we dive into:

• Engineering a Path to Market: How WYNK’s 53-foot mobile production trailers allowed state-compliant beverage manufacturing on the move.

“We’d show up with a trailer, set up in four hours, produce 30,000 cans, and move to the next state.”

• Turning Regulation Into Advantage: How hemp-derived THC opened liquor channel distribution and enabled WYNK’s expansion into 15 new states in one year.
• Creative Marketing Under Restrictions: The ad platform workaround that uses age-gated landing pages to stay compliant while still driving conversion.

“The more creative you get, the more of an advantage you have over anybody else.”

• Retail Activation That Captures Data: How in-store QR rebates connect retail customers back to WYNK’s CRM, building first-party data.
• Category Momentum: Why some retailers now see 20–25% of total sales coming from THC beverages and what that means for alcohol’s future.

“If you can find White Claw or High Noon, WYNK should be right there next to them.”

• Scaling Through Systems: Why WYNK’s biggest moat isn’t the brand. It’s the infrastructure built to navigate complexity at scale.

👉 Listen to the full episode with Angus here.

Does your brand offer a lifetime warranty?

If you offer this benefit or a similar perk, add it to cart as an $X value product marked down to $0.

It instantly makes the offer visible and quantifies the bonus, boosting perceived value and justification for purchase.

This small UX tweak often lifts conversion rates, especially for higher-ticket products.

📥 Got a B2B Biz?

Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.

Have you heard our latest podcasts?

• 🔍 AKNF 550: Crown Affair’s Ritual-Driven Growth Strategy
• ⭐ Ad-venturous 23: Brand Differentiation v.s. Alienation
• 🏆 TWBERP 54: Win Black Friday (and Keep Your Rep Intact)
• 🧠 The Future of Unified Commerce with Shopify’s Head of Retail
• 🏌️ AKNF 548: Strategic Levers to Build Meta Momentum in Q4
• 📐 Ad-venturous 22: The Try-Angle Method for Smarter Brands

Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

Please note that items in this newsletter marked with * contain sponsored content.