Prepare to have your perspective shifted.

📦 Your Daily Tariff Check-In

President Trump exits the G7 summit after finalizing a trade deal with the U.K., putting pressure on other nations to meet his terms or face steep tariffs. With a July 9 deadline looming, countries like Japan and the EU are racing to negotiate before new trade penalties hit.

💡 David Protein’s Stellar Checkout and Post-Checkout Experience

David Protein is scaling fast in a crowded category, leveraging a strong protein-to-calorie ratio and $75M in funding to fuel growth.

SEARCH SURGE

SEARCH SURGE

🎧 How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity 

Back to Nature's bold rebrand swapped its “plant-based” messaging for a nostalgic, taste-focused identity—helping Barilla drive greater shelf velocity and broaden consumer appeal. Learn how retro packaging, simplified SKUs, and a total creative refresh helped the brand break the rules and win retail.

📦 Your Daily Tariff Check-In

The U.S. and U.K. have reached a new trade agreement at the G7 Summit, removing tariffs on aerospace and reducing auto industry duties from 25% to 10%. Meanwhile, Canada is in talks with the U.S. to finalize a similar deal within 30 days to resolve ongoing tariff issues.

🛒 Overcoming Cart Abandonment

Learn why nearly 70% of online shoppers abandon their carts and how unexpected costs are the #1 reason for lost sales. Discover actionable strategies—like transparent pricing and simplified checkout—to reduce abandonment and boost conversion rates by up to 40%.

📦 Your Daily Tariff Check-In

Stay updated on global trade shifts as G7 leaders meet in Alberta to discuss Trump’s upcoming tariff deadline. With the 90-day pause on reciprocal tariffs set to end July 8, the U.S. signals possible extensions for countries negotiating in good faith.

💡 Use The Element of Surprise To Boost Sales

Discover how DTC brands like Supergoop, WMP Eyewear, and Shiti Coolers are using mystery offers to boost sales and clear inventory. From surprise gifts at checkout to SMS-driven secret deals, learn how the element of surprise can increase AOV, grow your list, and drive customer excitement.

🎧 Looking For A Way To 3x Your Creative Productivity?

Learn how Pilothouse’s Braydon Germain uses AI tools like ChatGPT and Fireflies to 3x creative productivity in digital marketing. This episode of AKNF dives into AI workflows for automating tasks, extracting client insights, scaling ad creation, and freeing marketers to focus on strategy and storytelling.

💡 Strategically Responding To Online Trolls

Brands facing negative comments on Meta ads shouldn't panic—smart responses can turn trolls into sales opportunities. Learn how Pilothouse recommends leveraging data, kindness, and community moderation to protect performance and build brand loyalty in public comment sections.

📦 Last Week’s Tariff Highlights 

The U.S. and China have agreed on a new trade framework, with the U.S. set to impose a steep 55% tariff on Chinese imports while China responds with a 10% tariff on U.S. goods.

⭐ Stanley Focuses On Product Diversity And Expanding Into New Markets 

Stanley is evolving from viral tumbler brand to premium lifestyle powerhouse with plans to expand into new markets and product categories like protein shakers and flasks. Its latest campaign with Post Malone marks the brand’s biggest celebrity collaboration yet—designed to boost visibility, attract new customers, and cement its long-term growth strategy.

🎧 Why Gen X Is the ‘Forgotten’ Generation—and How to Market to Them

Discover why Gen X is the most overlooked yet valuable generation in marketing, and how to reach them through substance, functionality, and credibility over hype. This episode explores Gen X’s unique traits, cultural influences, and how brands like Fujifilm have successfully adapted by focusing on real value and innovation.

💡 Amazon is No Longer an Ads Game, It’s a Brand Game

Amazon is evolving from a pay-to-play ad platform into a brand-first ecosystem where creative, customer experience, and off-platform traffic are key to success. To win, brands must shift focus from pure PPC tactics to full-funnel strategies that build long-term equity and drive multi-channel demand.

🎧 They Subscribed, Now What? Reviewing Welcome Emails

In this TWBERP podcast episode, Jordan Gordon breaks down welcome and abandonment emails from brands like KITH, Everlane, and Outway to reveal what drives retention and conversion.

💡 How Hulken Wins Over Customers Worldwide

Hulken, a rolling tote bag brand generating $1.3M/month in DTC revenue, leverages a powerful Shopify tech stack to boost global conversions.