Prepare to have your perspective shifted.

DTC503 - Shopify Launches Semantic Search Feature [DTC Archive]

We discuss Shopify's new semantic search feature and explain the difference between semantic keyword search and its effect on conversion rates.

DTC501 - Amazon Search: Two Keyword Strategies [DTC Archive]

Learn how to improve your Amazon search visibility with branded and generic keywords. Plus, insights on two growth strategies for Amazon sellers.

DTC502 - Reesa Teesa Long Form Video Content Tips [DTC Archive]

Why Reesa Teesa’s 50 part TikTok series about her scammer husband captivated users plus long-form video content tips and tactics for brands.

DTC504 - Temu’s Growth Strategy: Referrals [DTC Archive]

Analyzing Temu’s aggressive growth strategy and how they used their referral program to attract and retain new customers across the globe.

DTC505 - Why Baggu Is So Popular With Gen Z [DTC Archive]

We dive into how reusable brand Baggu was able to captivate Gen Z with their affordable accessories, sustainability mission, and fun collaborations.

DTC506 - Is Advertising on Reddit Worth It? [DTC Archive]

We discuss whether ecommerce businesses should advertise on Reddit, different types of Reddit ad formats available and targeting niche audiences.

DTC508 - Osea’s Leap Year Marketing Campaign [DTC Archive]

We analyze Osea Malibu’s Leap Year Marketing campaign and why their 90s retro website did a great job of resonating with their target demographic.

DTC507 - Analyzing KITH’s Loyalty Program App [DTC Archive]

We examine how premium apparel brand KITH’s loyalty program app engages and rewards customers with exclusive products and early access to shop.

DTC510 - Amazing Women in Ecommerce To Follow [DTC Archive]

We highlight women in ecommerce and their inspiring entrepreneurial journeys with companies like Feastables, Chamberlain Coffee, and Anyday.

DTC509 - BÉIS Handles Negative Customer Feedback [DTC Archive]

We explain how BÉIS turned negative customer feedback into an opportunity to host a product education pop-up and generate positive PR buzz.

DTC511 - Display Award Badges on Ecommerce Site [DTC Archive]

Tips on how to show off award badges on your ecommerce site and other marketing channels to improve brand reputation and credibility in your niche.

DTC513 - TikTok SEO Tips for Businesses [DTC Archive]

TikTok SEO tips for businesses who want to increase their online visibility and reach. We share our top tactics for finding your target audience.

DTC512 - Google Search Spam Update March 2024 [DTC Archive]

We provide updates on Google’s new and improved spam policies and algorithm updates to filter out low-quality content and SEO spam in search rankings.

DTC516 - Pros and Cons Using Meta Advantage+ [DTC Archive]

We discuss the pros and cons of using Meta’s Advantage+ campaigns, its limitations, and why it’s not the best option for brand new ad accounts.

DTC514 - Poppi’s Supersize Cost Savings Strategy [DTC Archive]

We explain why Poppi’s new larger product size launch is a smart cost-saving move for customers and for the prebiotic soda brand's bottom line.

DTC515 - Five Ways to Increase Your AOV [DTC Archive]

We examine five easy and effective ways to increase your ecommerce store's average order value and provide the best Shopify plugin recommendations.