Ultimate cold call move. Leave an impression that lasts a lifetime. 😜
Good morning,
To the delight of no one, Wendy’s announced they will introduce dynamic pricing starting in 2025.
The $30 million dollar investment in their digital AI menu board roll out will feature fluctuating prices based on demand in the hopes of driving traffic.
After major online backlash, and being accused of price gouging, the company backtracked with this statement:
“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice.”
But menu items will still be more expensive during peak hours. Make it make sense. 😅
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Four Points Books, Mint Floors Inc., and Forestway Fresh. 👋
People pick up their phones 58-144 times per day on average. Will they be seeing (and converting on) a message from your brand? 🤔
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Reddit is ramping up its advertising efforts as it prepares for its IPO with a valuation of $5 billion later this month.
By leveraging over 100K active communities, the forum wants to be a leader in contextual advertising.
What this means for brands: Advertisers will be able to tap into these real-time conversations and put their products or services front and center through a variety of ad placements through the website or app.
But is it worth advertising on Reddit?
Let’s look at the numbers 👇
Reddit user stats:
There are different ad formats available for SMBs depending on budget and advertising goals. Advertisers can bid on a cost-per-impression (CPM), cost-per-click (CPC) or cost-per-video view basis.
Promoted posts: These posts appear in a user’s feed and can feature a single image, carousel or video with comments on or off.
Conversation placements: These ads will appear in a conversation thread within a forum and can be a thumbnail image or video.
Brands like Oatley have already seen success with tongue-in-cheek ads that quickly spurred online discussions in a megathread and drove traffic to their microsite.
The takeaway?
Will you dip your toe into Reddit advertising?
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It's time to paint the town a nice shade of green.
The Pilothouse team shares why you should run a St. Patrick’s Day campaign for March and some important campaign tips below.
5 Tips for St. Patty’s Day Ad Creatives
1️⃣ Don’t have a specific promo planned for St. Patrick’s Day? You don’t need one. Instead, turn your evergreen ad offers green.
By taking your top-performing ads and swapping colors or adding in more timely messaging like ‘Luck is in the air’ or clover emojis, this is an easy way to get in on the holiday fun and take advantage of low CPMs during this period.
2️⃣ Keep it simple. If you have to over-explain the promo, then it's too complicated. It should be easy enough to understand even if customers are reading it with beer goggles. 🍺
3️⃣ Show off your brand humor! - Customers love a good pun. If you can’t think of one, ask ChatGPT to find a St. Patrick’s Day pun or joke that works well for your product or service.
4️⃣ Add a sense of urgency. Make sure to add a promotion end date to your flash sale and emphasize this deal is only for a short period. This is a great way to hit your March revenue goals. 💪
5️⃣ Don’t lose out on those conversions! Target customers in your abandoned cart email flow and offer a cheeky code so they feel compelled to complete their purchase.
This is the perfect time to launch these St. Patrick’s Day ad creatives so you will get better CPMs and cheaper CPCs to help with your monthly marketing costs. 💰
We’re seeing more and more people voice their concern about the lack of Meta ads support.
After laying off support team members, the general consensus is that the support is no longer there and glitches are more and more common.
❓ Have you noticed any issues in your ad account?
🛑 “STOP” replied the customer after receiving another generic SMS campaign… Don't waste your time and money on texts that don’t resonate. Get the inside scoop on how to send texts that just click. *
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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