"Have you tried… unplugging it and plugging it back in again?”
Good morning,
ANOTHA ONE. Meta experienced another global outage yesterday morning. Make sure you’re double checking all your campaigns and account for any anomalies.
Here’s a tip from the Pilothouse team: Go into your custom reports and check spend by hour within the past 24 hour time frame. Don’t be alarmed if spend looks looooow during the outage, there was no one to actually deliver ads to. 🤷
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Modern Pirate, Aug X Labs, and Storage Authority. 👋
Lean in, a little closer… the brands are using content made with minisocial.
TikTok not your thing? No worries! Brands like Plant People are using minisocial content for their acquisition channels and seeing a 30%+ increase in ROAS and 50% decrease in cost per add-to-cart.
minisocial makes it easy for you. Their fully-managed solution:
Worried that the system won’t match you up with the right creators? Worry erased: there is no system! Creators are hand-picked by minisocial’s expert team for your brand — No software or AI in sight. 👋
Thousands of DTC brands are already creating scroll-stopping content with minisocial. What are you waiting for?
Get Creative That Stops The Scroll
*Sponsored
The 90s are SO back! 😎
When Osea Malibu ran its Leap Year promotion last week, the brand turned back the clock on its website design and prices for a fun and engaging marketing campaign.
Don’t worry, we grabbed all the screenshots beforehand so you can sneak a peek at all of the cool retro visuals.
(And pssst, if you didn’t get the chance to run a Leap Day promo this year that’s OK. Meta Ads are pretty volatile right now.)
Let’s get into it! 👇
🧠 The campaign idea
Since the California brand was founded in 1996 during a Leap Year, they decided to go with a 90s-inspired campaign which included giving their website a makeover.
The skincare brand promised customers incredible savings that came ‘only once every four years’ and ‘deals bigger than Black Friday’ which motivated customers to shop and stock up on their favorite Osea items.
The brand also took advantage of this special occasion to tell its brand story and invite its fanbase to learn more about the founders and their product history.
Providing education about the brand not only helps form a deeper emotional connection with customers but highlights the brand’s credibility as well. 💟
90s Leap Year campaign highlights:
The takeaways?
This Leap Year campaign deserves major points for its creativity! We love how the brand ties together an attractive promotion with its brand origin story.
💥 With 2024's challenges… it's crucial to have a powerhouse team backing your brand.
Does your current agency truly propel your business forward? Are they laser-focused on impactful strategies? Aligned with your ROI goals? Doing the most they possibly can to support you and your brand?
If doubt lingers… Meet Pilothouse, DTC’s sister company. They’re hungry problem solvers, ROAS generators, and partners in your growth, right down to your bottom line.
They’ve got a few spots open and we promise you want one of them. 🤝
Get connected — no obligation. Pilothouse makes money when you do.
*Sponsored
In this episode of the pod, we interview Dan Crosby, the new owner of BioSteel.
We discuss how this Canadian entrepreneur acquired the fledgling sports hydration brand after an ugly bankruptcy and was able to turn things around for the beloved CPG brand.
The backstory
BioSteel is a popular sugar-free electrolyte beverage with clean ingredients, best known for its long partnership with the NFL.
Supporting professional hockey players was the perfect product market fit but the company faced some challenges in recent years as they burned through their revenue with high profile sponsorships.
But things are looking up again as Dan focuses on reducing expenses, rebuilding brand equity, and streamlining BioSteel’s retail assortment by focusing on top-performing SKUs.
Dan on profitability: “Every dollar I spend, I better see 10 dollars back. It doesn’t matter if I’m spending a hundred million to get to a billion or a dollar to get to ten. It’s easy to analyze this type of data and recognize whether or not it’s performing.”
In this podcast, we cover:
👉 You can listen to the full episode with Dan here.
While there are many DTC brands in the news growing at an exponential rate, don’t forget that it’s not about who grows the fastest but which brands have the most longevity.
Slow and steady. 🐢
🔎 Are you identifying as much of your website traffic as possible? If not, then you need a first-party data collection strategy and tools that leverage that data efficiently. Stay ahead of the cookiepocalypse. *
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
DTC 2024. All Rights Reserved.
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