Wednesday, March 13, 2024
Good morning,
It’s time to get your piece of the pie and we aren’t talking about pizza.
Meta is finally issuing refunds after the February 14th outage and impacted advertisers should expect to see some money back in their accounts.
Make sure to check your billings and payments to see the amount refunded.
If the amount is lower than what you expected, get in touch with your Meta rep if you have one or fill out the contact form (scroll down to our quick hits section for the link).
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Skinny Dipped, Bounce Curl, and RewardStyle. 👋
It’s 2024. We’re not still wasting budgets sending the same generic message to our entire SMS list… right?
Sure, once upon a time, generic SMS campaigns were the only option — But now your customers are expecting more.
This might sound like a daunting task, but it doesn’t have to be.
In this playbook, learn how to start sending custom, data-backed SMS campaigns that don’t give your customers a reason to reply “STOP.”
Hear from DTC brands like Dime, UMZU, and Aviator Nation how to:
It’s time to get personal. Stop wasting your SMS budget, and charm your customers like never before.
Learn How to Send SMS Campaigns That Click
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Like it or not, TikTok has become a powerful search engine.
And if you want your video content to be found, you’ll need to make your content discoverable. 🔍
Apply these TikTok SEO tips below to increase your online visibility so you can become more famous than a bowl of strawberries covered in chocolate. If you know, you know.
1️⃣ Do your keyword research: Brainstorm with your team and make a list of keywords relevant to your industry and product lineup.
2️⃣ Use the search hashtag feature: Type these keywords into TikTok’s search bar and head over to the hashtag section to see how popular these keywords are within your niche. This page will also show you other popular search queries from other users.
3️⃣ Add keywords in your TikTok content: Add your target keywords to the following places so it’s easy for the TikTok algorithm to rank your videos on content relevancy:
4️⃣ SEO your TikTok bio: Add a relevant keyword into your bio or name field. Here’s an example from the brand Bungu that takes full advantage of their profile bio to add keywords like ‘Japanese stationery’ which are relevant to what they are selling.
5️⃣ Turn on text-to-speech captions. Don’t overlook this feature! This is so simple to enable. Turning on text-to-speech captions makes your content a lot more accessible to people with disabilities and also helps with your TikTok SEO.
Not only will these simple tips help with your TikTok visibility but it’ll also widen your reach so you can connect with your niche audience. Give it a try!
In this episode of the pod, we interview CEO Dayne Rusch from Vyper Industrial, an eight-figure family-owned business that combines American innovation and craftsmanship resulting in an amazing brand that champions problem-solving design. 💡
Dayne reflects on his entrepreneurial journey and shares the marketing tactics that propelled them to a 112% YoY revenue growth and secure high-profile clients like Tesla, Delta, and Honda.
Dayne explains the key to scaling: “When you have a great product on top of good marketing, followed by great customer service and quick lead times, you have everything you need to be a successful growing company.
But if you miss any of those, then the word is going to get out that the product is not worth the money. You need to have all those facets to scale a business.” 🚀
In this podcast, we cover:
👉 You can listen to the full episode with Dayne here.
💃 Get influencers to promote you without the extra work. SARAL experts will set you up with commission-only ambassadors. Just in time to promote your Q2 offers! See if you qualify >> *
🗺️ You’re missing out on A LOT of revenue by only selling domestically… Ship to customers in 220+ markets worldwide (with ease!) with a partner committed to your success — Passport Global. *
💰 Reach out to Meta’s support team if you haven’t received your ad refund credit from last month’s outage. Here’s how you can get in contact with Meta.
✅ Want to cast your vote for the best in innovation, design, and development in mobile commerce? Tapcart’s Tappy Awards are open until March 15th (only two more days!). Cast your vote!
If you are thinking about what platforms and apps to keep in your tech stack, focus on how it fits into your overall business strategy. A strong strategy + defined goals + the right tool = recipe for success.
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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