📦 - Amazing Women in Ecommerce To Follow - DTC Newsletter
Forget tech stack for a second, we wanna know what’s in your desk drinks stack. 👀
Good morning,
Google Ads will roll out a new update starting March 11th with the goal of saving advertisers money. 💰
Any ad campaigns created at least 13 months ago that haven’t received any impressions in over a year will be paused automatically.
But don’t panic, you can still turn campaigns back on if needed. Google hopes this tweak will help advertisers use their budgets more effectively so ad spend is focused on top performing ads.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: SupplyPike, SnapCab, and MyPocketSkill. 👋
Retention is the theme of 2024 — Brands are hyper focused on retaining and maximizing revenue from current customers. 👀
Made In, the restaurant quality cookware brand, was no different. They were using separate platforms for their email, SMS, and review capture and needed to find a way for their data to work together so they could optimize their omnichannel approach and tease out extra revenue.
By consolidating these three channels with Klaviyo, Made In was easily able to: 👇
Made In unlocked 26% growth in AOV, 66% reduction in unsubscribes, and added an additional 17% in SMS revenue all in their FIRST QUARTER of switching. 📈
Evaluating where to build is daunting… Turn to the platform already trusted and proven by 135k ecom brands. 😌
Make Your Data Work Smarter, Not Harder
*Sponsored
For Women’s Day we wanted to highlight some of the incredible women in ecommerce we had the pleasure of chatting with on the pod.
These entrepreneurs have built or steered million dollar ecommerce brands and their inspiring stories are worth a listen if you need some motivation to keep going on your ecommerce journey!
🍳 Steph Chen and Danielle Walsh from Anyday
We chat with founder Steph Chen and chief marketing officer Danielle Walsh from cookware brand Anyday which makes it easy to cook delicious meals within minutes.
They share insights on the power of storytelling and their email marketing strategy.
👉 Listen to Steph and Danielle’s podcast here on how to turn a plain text email about price increases into a major revenue driver. 💰
🌱 Nadia Ladak from Marlow
Nadia founded Marlow with three of her friends and explains why she was motivated to create a feminine hygiene product with clean ingredients that work well for the modern-day woman.
She shares how Marlow was able to build out a robust content strategy on the blog thanks to passionate advocates of their award winning product.
👉 Listen to Nadia’s podcast here about reducing shipping costs and raising brand awareness on Amazon.
☕ Liz Ahern from Chamberlain Coffee
Chief Marketing Officer Liz Ahern spills the tea on how she scaled celebrity brand Chamberlain Coffee in a competitive ready-to-drink space by analyzing the needs of customers and discovering their preferences.
👉 Listen to Liz's podcast here about launching a product in 4,000 Walmart store in 6 months.
🍫 Jess Cervellon from Feastables
Former VP of Customer Experience, Jess Cervellon doesn’t hold back and gives advice on how she leveraged her SaaS background to personalize the customer experience through different marketing channels and shares tricks for getting customers emotionally attached to your brand.
👉 Listen to Jess’ podcast here on how to create a popular brand identity that attracts social buzz.
If you’re a female founder, we would love to interview you for the podcast! Respond to this email to get in touch.
Your picture is the first thing a potential client sees when you talk with them. Make a good first impression for yourself and your brand with a professional headshot.
Shoott is making it easier than ever to get headshots for you and your team that present your brand with cohesive finesse. Here’s how: 👇
Put your best face forward and get connected with the 4.9 star rated headshot service used by Google, Meta, L’Oreal and more. ⭐
Refresh Your First Impression
*Sponsored
AI is all the buzz and the Pilothouse Meta team has been testing the waters by using ChatGPT copy in headlines, ad copy, page copy, and more.
Here are the results from a recent headline test using ChatGPT headlines
With this test, the AI headlines had slightly stronger front-end metrics when looking at link CTR but the human written headlines had a better CPA and ultimately drove more purchases for the brand. 📈
While we recommend giving AI headlines and copy a try, tread carefully and make sure to proofread!
AI can generate ad copy more quickly, but there can still be glaring errors.
This is Meta’s AI-generated copy for a home goods brand that doesn’t sell couches or vacations. 😅
So while AI is great for getting those creative juices flowing you will need to have a set of human eyes on it before turning those ad campaigns live.
Have you tested AI copy in your ad campaigns?
Reply to this email and let us know how you feel about its ad writing abilities!
Your content is well written and looks flawless in Grammarly, but is it shareable?
To maximize your reach, think of your content as less of a sales pitch and more of a conversation starter.
And ask yourself: would you share this content with a friend?
🤝 Still looking for the right growth partner to scale your brand? Look no further. The Pilothouse team makes money when you do. Chat with someone on the team — no obligation. *
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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