If you’re not even a little embarrassed of your OG email address, you’re lying. 🤣
Good morning,
After Google and Reddit teamed up for their data-sharing partnership, other companies are hopping on the bandwagon.
WordPress and Tumblr are in talks with OpenAI and Midjourney about using their users' content to train their AI tools and also gain more access to user data now that third-party cookies are phasing out.
And if X also decides to broker a deal...you might have to start deleting those embarrassing tweets from 10 years ago. 🫢
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Remedy Skin, Belvue Roofing, and Omaha Steaks. 👋
Then chances are your partnership isn’t working.
We get it, breakups are tough… 💔 But 2024 is proving to be a wild year and if you’re not 100% confident that your current partnership is going to get you where you need to be, it might be time to weigh your options.
If you’re being kept awake at night by thoughts like these: 👇
Then we should chat… 👇
Pilothouse (DTC’s sister company) are hungry problem solvers, ROAS generators, and partners in growth, right down to your bottom line.
🤔 Sound intriguing?
Get Connected With The Team Now
No obligations — Pilothouse makes money when you do.
* Sponsored
The brand story 🍊
Emily Sugihara started Baggu in 2007 when she realized there was a gap in the market for stylish reusable bags.
She set out to create a sustainable bag that was not only aesthetically pleasing but durable, prioritizing quality materials that could withstand a hefty grocery trip.
Baggu’s focus on sustainability and commitment to minimal waste design struck a chord with their target audience and they quickly blew up on social media for their bright and bold patterns.
Seventeen years later, the reusable brand has expanded its product lineup and is still wildly popular after going viral on TikTok. Many online customers closely follow the brand for new product drops which often go out of stock within minutes.
But how did they get so popular? 🤔
Here are a few reasons why Baggu bags were able to achieve cult status with Gen Z:
The impact?
Armed with a great product, a powerful mission, and exciting collaborations, Baggu does a great job keeping Gen Z customers excited about their brand and awaiting their next buzzworthy drop.
Chris from marketing’s headshot was taken in his living room. Rhonda from finance’s headshot was taken in front of a brick wall. When people are searching for your brand, they notice these things!
Shoott is making it easier than ever to get headshots for your team that present your brand with cohesive finesse. Here’s how: 👇
Get connected with the 4.9 star rated headshot service used by Google, Meta, L’Oreal and more. ⭐
* Sponsored
If you’re not looking at Top of Search impression share (ToS IS) you should be.
The Pilothouse Amazon team shares why this metric is so important when it comes to managing your ad spend. 💰
What is Amazon’s top of search impression share?
This PPC metric shows the percentage of top-of-search impressions that the campaign earned out of all the top-of-search impressions it's eligible to receive for a given date range.
This allows advertisers to understand where you can dive deeper, scale, and where you’re capped out.
For those not familiar with TOS, it can be found on the main screen of Amazon’s ad console, making it an exceptionally easy metric to view during regular account reviews.
💡 A good ROAS (aka Return on Ad Spend that meets your goals for that keyword) plus a low TOS impression share (<15%) tells you there is likely room to scale up that keyword and improve.
Those two metrics together tell an important story:
When looking at TOS Impression share, specifically Sponsored Product Ads, our rough guide is this:
TOS impression share can also be a helpful metric to keep an eye on if things start to go South.
ASIN campaigns that are purposely trying to avoid Search Placements should have a very low TOS impression share, if this starts to climb we know something is broken. If this happens double check placement modifiers as they may need to be adjusted.
Emphasizing experience in your niche is a great way to build online credibility and is valuable info to include in your brand story webpage.
If you don’t have x years of experience on your resume, document your entrepreneurial progress instead!
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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DTC 2024. All Rights Reserved.
DTC is fueled by Pilothouse company registered in Victoria, BC, Canada.