DTC879: Mighties PDP Breakdown, Re-engaging Customers, and Google Zero Search Surge

Good morning, 

Here’s what you’ll find in today’s DTC:

⚡ Inside Mighties’ A+ PDP
What makes this product page stand out

🫵 Last Chance To Convert!
Email tips for re-engaging customers  

🚨 Daily Tariff Update
South Africa offers the U.S. a generous trade deal.

‍🤔 Is Google Still a Search Engine?
Why this search phrase is trending 

You’re reading this newsletter along with new subscribers from: FlutterBee, Kip&Co., and Quantum Paint. 👋

🚀 Have Big Ideas For BFCM? Think Even Bigger With These Proven Tactics And Tools That Set You Up For Success

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🔧 For marketers who already plan ahead, this is the tool to help you plan smarter. 

⚡ How This PDP Boosts Conversions 

This kid supplement brand has a fantastic PDP design.

Let’s walk through what makes Mighties’ product page so effective from top to bottom.

1️⃣ Customization Option 

Mighties gives shoppers the standard choice between a one-time purchase or a subscription but they take it further with a quantity and flavor selector.

Shoppers can mix and match flavors, choose exact quantities, and see pricing update instantly without leaving the page.

👉 This level of customization increases satisfaction and makes the subscription option seem more appealing.

2️⃣ Color That Guides the Eye

Bright, contrasting colors like yellow are used strategically to highlight key elements on the page. 

• The subscription option appears first, marked as the “better” choice with checkmarks and a bold yellow strip for added visibility.
  
• The Add to Cart button isn’t a generic green box. Instead, it pops off the screen with yellow doodles on either side, adding some brand personality.

3️⃣ Strategically Placed Social Proof

Instead of hiding reviews at the very bottom, Mighties adds three TikTok videos just below the CTA and product benefits.

This keeps the purchase momentum high and gives shoppers relatable, authentic proof early in their scroll.

👉 Make sure to feature reviews and UGC prominently on the page whether it's through text, images, or video. 

4️⃣ Clear Product Differentiation

A comparison chart further down makes it easy to see why Mighties beats the competition by highlighting how it’s sugar free, full of vitamins and doesn’t contain artificial sweeteners or harmful dyes like other products on the market. 

👉 This removes any lingering hesitation and reinforces value.

5️⃣ Copy That Speaks to Busy Parents

The language directly addresses parents’ core concern: their kids’ health.

Bold, no-nonsense statements like “Stop poisoning your kids” and “Save kids from toxic drinks” give a clear directive and position Mighties as the solution.

👉 For their target demographic (aka busy parents who don’t have a lot of time to spare), speaking directly is key. 

The takeaway? 

A well-designed PDP doesn’t just present a product, it sells it.

From a smart quantity selector to bold visuals, strategic social proof, and commanding copy, Mighties shows how thoughtful design can lift conversions and build brand trust.

🛒 Here’s Your PDP Conversion Checklist:

✅ Customization: Let shoppers mix & match options with live price updates.
✅ Color Cues: Use a bold accent color to highlight CTAs and value props.
✅ Social Proof Upfront: Place reviews or UGC above the fold or near the CTA.
✅ Clear Comparison: Show a simple chart proving your product’s advantages.
✅ Direct Copy: Speak to your audience’s main concern in short, punchy phrases.

📦 Your Daily Tariff Check-In

Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know. 

August 13, 2025 update:

• South Africa Seeks to Avoid U.S. Tariff Hit
  
  • South Africa will present Washington with a revised trade deal in an effort to reduce or remove the 30% U.S. tariff currently targeting its exports.
    
  • "Our goal is to demonstrate that South African exports do not pose a threat to U.S. industries and that our trade relationship is, in fact, complementary," Trade Minister Parks Tau said.
    

South African exports account for only 0.25% of total U.S. imports and are "therefore not a threat to US production", Tau argued.

🎧 The Only Browse Abandon Email You’ll Ever Need 

Most brands get browse abandonment wrong.

One email. Sent hours later. “Caught you looking.”

By then, your shopper’s attention is long gone.

On this week’s episode of TWBERP, Jordan from Pilothouse breaks down a browse abandon strategy that works and how to build it, so it can run for years without needing to be touched again.

Sharpen your email strategy with these tips:

1️⃣ Hit intent twice in the same day

Jordan suggests a simple yet effective funnel strategy for browser abandonment emails.

• Email 1: Send 20 minutes after a product view.
• Email 2: Send 8 hours later.
  

This way, you catch subscribers in the same browsing session and again while the intent is still fresh.

2️⃣ Make the product they viewed the star

Unless you’re a fashion or design brand with exceptional imagery, skip generic hero shots.

Lead with the exact product they clicked on.  It’s the clearest signal of interest you’ve got.

3️⃣ Use dynamic merchandising proven to work in browse abandon

Jordan’s short list:

• Recommended for You (blend viewed + purchase data, weighting purchases more heavily)
  
• Trending (social proof from recent shopper activity)
  
• Perfect Together (pair two products from different categories)
  

Leave Bestsellers and New to Site for site abandon flows. They work better there.

4️⃣ Upgrade your subject lines

The subject line is your first impression so make it count!

A great subject line directly speaks to what’s in it for the recipient.

Try testing:

• The product name they viewed, plus “Recommended for You” in the subject or preheader.
  
• Messaging that signals curated picks instead of a generic campaign.
  

When subject lines clearly communicate value, Jordan says the biggest lift is actually in revenue procession,  the effect compounds through the whole funnel.

5️⃣ Finish with a Funnel Flusher

Not everyone will convert after they abandon their cart or browse.

Use a funnel flusher to re-engage them with special offers like a discount.

• For repeat shoppers: Send after 7 days with your original welcome offer (or a small bump).
• For acquisition-heavy brands: Send after 30 days with a larger incentive.
  

Keep the layout simple: offer over hero image, then bestsellers, and close with a strong CTA.

👉 Listen to the full episode with Jordan here. 

P.S. If you read this and thought, “Our email program isn’t doing enough,” Pilothouse has the playbook to change that AND the team to execute it. 

Take the first step now. 🔥

Searches for ‘Google Zero’ are rising as AI reshapes the SEO landscape. 

What does this mean? The term coined by The Verge’s Nilay Patel refers to a future where websites receive zero organic traffic from Google because users no longer need to click through to get answers.

This term is trending right now due to new features like AI Overviews which delivers instant summaries above search results, fueling the rise of zero-click searches. 

To stay competitive, marketers need to optimize product content not just for rankings but for AI-driven platforms that surface answers without a click.

📥 Got a B2B Biz? 

Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.

Have you heard our latest podcasts?

• 💗 Mira’s Femtech Playbook: Why Community Should Precede Paid 
• 🧠 AKNF 532: What Smart Amazon Brands Do Differently 
• ✏️ Ad-venturous 14: Q4 Prep Edition 
• 🔢 TWBERP 45: 7 Post-Click Metrics to Benchmark your Funnel
• 🐶 Plufl’s TikTok Strategy, Tariff Setback, and Product Pivot
• 💡 AKNF 530: Copy Pilothouse’s Creative System for Q4 Scale

Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

Please note that items in this newsletter marked with * contain sponsored content.