DTC Newsletter Archive

Thu

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April 16, 2026

DTC1050: Google AI Mode Ad Formats and Analyzing 20 Brands

We go over Google's new ad formats in AI Mode, which includes Sponsored Stores and Direct Offers, plus why you need a clean feed to win ad placement.

Wed

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April 15, 2026

DTC1049: Product Drops + How Bobbie Builds Trust + NEW Brand Bites

Pilothouse shares how product drops are a powerful tool for driving sales and how urgency, contrasting creative, and launch timing matters.

Tue

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April 14, 2026

DTC1048: ChatGPT Product Descriptions and AI Segmentation

Pilothouse shares how Shopify merchants can optimize their products listings for AI discovery if they want to show up in ChatGPT's shopping recommendations.

Mon

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April 13, 2026

DTC1047: Amazon Rufus, AI Consumer Trends, and more

Pilothouse shares how Amazon's AI shopping assistant Rufus has disrupted the search experience and how sellers can optimize listings for AI.

DTC1046: Are you listening?, growth system playbook, and cult brands + identity marketing

We share tips on how to build a cult brand like Rhode and how identity marketing makes customers feel more comfortable with paying a premium.

Thu

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April 9, 2026

DTC1045: Meta Attribution Tips, SEO Playbook in 2026, Creative Spotlight

Pilothouse shares what Meta advertisers need to do now that attribution settings have changed and provides four tactical tips moving forward.

DTC1044: Meta Attribution Update Part 1, and Acid Buddy

Pilothouse explains how Meta has redefined what click attribution means and why this settings change is causing CPAs to climb by 30 to 50%.

DTC1043: Agency Community, and AI Updates with Braydon

We share honest advice for agency owners looking to scale and how being part of a vetted community can unlock growth and combat growing pains.

Mon

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April 6, 2026

DTC1042: Shopify Rollouts and 5 Video Styles

Pilothouse shares why Shopify Rollouts helps DTC merchants perform A/B testing directly within admin, run meaningful tests, and find learnings.

DTC1041: PatPat Brand Breakdown

Pilothouse shares how PatPat can increase AOV even further on their site by focusing on common parent pain points when it comes to kid’s clothing.

Thu

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April 2, 2026

DTC1040: Gator vs Judge, April Fool’s Recap, and Don’t Target Everyone

We explain the gator and the judge concept, your brain's two decision making systems and how to build a gator-friendly website to increase conversions.

Wed

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April 1, 2026

DTC1039: Not April Fool’s Campaigns? and Cherene Aubert on Growth Capital

We cover absurd product drops like KFC's pickle-filled puffer drops and Reese's peanut butter toothpaste, and explain how this engagement bait works.

Tue

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March 31, 2026

DTC1038: Creative Before Offer Testing, Jon Bond’s Agency Tips

Pilothouse shares that the most effective way to scale on Meta is by testing hooks and creative angles before offer testing to avoid lower-quality buyers.

DTC1037: Getting on the FastTrack, Improving Cost Per Purchase, and 5 Different Static Styles

Why brands with a broad catalogue need to segment to scale on Meta. Pilothouse shares how they helped a health brand reduce cost per purchase by 14%.

DTC1036: Nori Press Brand Breakdown

How Nori Press' limited paid search Google footprint is holding it back, and how bidding on more transactional keywords can improve conversions.

DTC1035: Axon by AppLovin and Fix Email Deliverability

Pilothouse shares how ecommerce brands can get ahead of the curve by leveraging Axon by AppLovin to help with top line revenue growth on PPC.

Content

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