DTC688: TikTok Shops Brand Palooza Event

Good morning,

TikTok’s Brand Palooza sales event kicks off today! They’ve partnered with big brands to offer exclusive products and deals to their audience.

👉 A reminder to brands that you may want to also kick off your BFCM promotions a bit earlier as well due to this year’s shorter holiday season.

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Here’s what you’ll find in today’s DTC:

🎉 Learn how TikTok is maximizing Q4 sales with a shopping extravaganza and strategic partnership with Venmo.
😎 Brand strategist Eugene Healey shares how brand awareness fuels better performance metrics and how to build cultural relevance.
🔢 And…no more financial headaches. ICYMI Shopify just made it easier for U.S. businesses to file during tax season.  

You’re reading this newsletter along with new subscribers from: Nike, Pod Plug, and The Trendy Trunk. 👋

📺 Consumers Spend More Time Streaming Than Scrolling Socials. Why Are You Not Meeting Them There?

TV was once reserved for mega-brands with mega budgets. But, with self-service ad programs like Roku’s, TV has become another high-performance addition to the digital marketer's toolkit.

So, if you have your assets and sales planned, why not consider TV to boost your BFCM results? (And no, it’s not too late!)

Roku’s holiday guide to self-serve CTV ad performance with Roku Ads Manager outlines everything you need to know about using and measuring CTV campaigns to reach more customers.

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Roku Ads Manager makes it easy to:

• Set up ✅
• Measure ✅
• Optimize your CTV campaigns ✅

You can even engage with your audience using innovative, interactive ad formats and existing digital creative. 👀

Read the guide, or if you’re ready to meet your customers where they are this busy season…

🎉 TikTok’s Tactics for Having a Successful BFCM

TikTok is wasting no time.

Rather than waiting for Black Friday to start on Nov 29th, the platform is pulling out all the stops to create buzz around their sale event. It has also formed a strategic partnership with Venmo to help TikTok Shop merchants raise their AOV.

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Here’s what’s happening:

This online shopping event, Brand Palooza, kicks off today until Nov 27th to celebrate the start of TikTok’s holiday campaign with a major sale.

They’ve partnered with brands like Benefit Cosmetics, Liquid IV, HeyDude, and The Ordinary to offer exclusive products, merch, and discounts to shoppers.

As part of the event, TikTok promises ‘super livestreams’ with influencers and celebrities.

By building an early runway and momentum, TikTok will then launch exclusive holiday deals from Nov 30th to Dec 2 (Cyber Monday) when a customer selects Venmo as their payment method.

Users who make a first time purchase on TikTok Shop will receive a 25% discount on orders over $45 or more, and repeat buyers will get a 25% discount if they spend over $85.

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The takeaway?

Brands on TikTok should take advantage of this major surge in high-intent shoppers during this shopping extravaganza.

For those concerned about this year’s shorter holiday season, starting BFCM sales now can help get those orders in earlier.

🫢 Psst….Are Your Emails Actually Making It To Inboxes?

It's the question that kept marketers up at night in 2024, especially after Gmail and Yahoo rolled out tough new requirements. 😬

Email deliverability isn’t just another marketing buzzword—your business success literally depends on your emails landing in the right place.

Yotpo is showing you exactly how top brands like Aviator Nation, Felina, My Rocking Kids, and Naked Harvest tackled these changes head-on (and won!).

You'll get practical tips you can use right now, plus ways to future-proof your email strategy. 📬

Plus, tune in on November 14th to tackle deliverability with confidence.

🎧 Harnessing the “Awareness Advantage” and Building Culturally Relevant Brands with Eugene Healey

In this episode, brand strategist and cultural commentator Eugene Healey, known for his insights on Instagram and TikTok as @eugbrandstrat, joins us to break down the latest findings from “The Awareness Advantage,” a report by Tracksuit and TikTok for Business.

Eugene discusses the report’s key insights into how brand awareness fuels better performance metrics and why brands should abandon the outdated “brand vs. performance” debate.

👉 You can listen to the full episode with Eugene here.

🌐 IN THE SOCIAL SPHERE

Users on X spotted this new Shopify update. The ecommerce platform now offers automated tax filing for merchants.

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🎉 CELEBRATE THIS!

🍟 Nov 16: Button Day, Fast Food Day

🍞 Nov 17: Unfriend Day, Take A Hike Day, Homemade Bread Day

🧦 Nov 18: Odd Socks Day, Minnie Mouse Day, Apple Cider Day

🚽 Nov 19: World Toilet Day, Camp Day, Carbonated Drink With Caffeine Day

💻 Nov 20: Name Your PC Day, Peanut Butter Fudge Day, Absurdity Day

🍪 Nov 21: Cranberry Day, Use Less Stuff Day, Stuffing Day, Gingerbread Cookie Day

☕ Nov 22: Espresso Day, Love Your Freckles Day

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⚡ QUICK HITS

🤑 A micro-influencer campaign with a 400% ROI? Learn from the success of Plant People’s partnership with minisocial creators. Read about it here. *

📥 Got a B2B Biz?

Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.

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Have you heard our latest podcasts?

• 🌚 AKNF 454: Amazon’s Cold Start Problem and Honeymoon Phase
• 📧 TWBERP 6: The Inbox Has Changed - 2024 BFCM Game Plan
• 👡 Scaling Custom Footwear at Crocs and Customer Personalization
• ❌ AKNF 452: Q4 Google Campaign Media Buyer ‘Don’ts’
• 🤠 TWBERP 5: Outdoor Brand Filson’s Approach to Email Aesthetics
• 🥣 Scaling a DTC Bone Broth Empire with Brodo’s Marco Canora

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Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

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