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In this DTC Podcast preview, we’re featuring a tactical deep dive from The World's Best Retention & Email Podcast — hosted by Pilothouse’s Jordan Gordon.
In Episode 6, Jordan walks through the architecture of the only browse abandon email you’ll ever need — covering everything from when to trigger it, how to segment it, and what content to include to drive conversions.
What you’ll learn:
- Why a single, well-built browse abandon flow can outperform segmented chaos
- The ideal timing for follow-up emails (and how smart sending can break your flow)
- How dynamic product feeds and recommendation logic boost post-click performance
If you run Klaviyo (or any email system), and you’re ready to maximize low-cost revenue from high-intent traffic, this episode is essential.
Search "TWBERP" in your podcast player and subscribe for more retention strategy drops weekly.
Timestamps:
00:00 — The only browse abandon email you need
02:45 — Triggers and category-based segmentation
05:30 — Building one clean funnel vs. multiple funnels
08:20 — Timing strategy and smart sending best practices
11:15 — Writing subject lines that actually drive clicks
15:00 — Dynamic content & product recommendations
18:10 — Hero shots vs. showing the product first
21:20 — Leveraging dynamic merchandising tactics
24:00 — Overcoming objections & adding brand storytelling
28:00 — Funnel flushers and discount strategies
34:00 — Common mistakes in browse abandonment emails
37:10 — Building a shoppable landing page experience
Hashtags:
#EmailMarketing #BrowseAbandonment #EcommerceMarketing #RetentionMarketing #KlaviyoTips #DTCMarketing #ShopifyEmail #EmailFlows #CustomerRetention #MarketingStrategy
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