In this newsletter, you’ll find:
Let’s dive in: 👇
Hey marketers, happy Black Friday/Cyber Monday week!
We’re sure you’ve already heard the classics:
BUT, has anyone reminded you to increase your Meta spend limit yet?
We’re in the big week you’ve been waiting for, and the last thing you want to do is hit your daily spend limits and put a ceiling on your scaling potential.
If you’re planning to scale (who’s not???) and project that there’s a chance you might go over your current spend limit, make sure to increase it now so you’re good to go!
Here’s how you do it: 👇
1️⃣ Go into your Meta ads manager and navigate to ‘Billing.’
2️⃣ Update your limit!
If nobody told you to increase your limits and this served as a reminder for you, say a big thank you to the Pilothouse Meta team for the tip! 🫡 Be strong and Black Friday on.
It doesn’t matter if you’re selling software or pet food… Today’s subscription-fatigued consumers won’t settle for a ‘set it and forget it’ subscription offer. 🙅
Brands need to put their best effort forward to retain customers and offer value-packed experiences that promote regular engagement with subscribers.
The first step in building that engaging experience? 🤔
Understanding why customers subscribe… And stay subscribed.
Recharge and Anatta partnered to create the 2023 Subscription Benchmark Report that covers subscription KPIs, like customer lifetime value, so you can capture all data you need.
The report is infused with powerful insights from the biggest subscription brands in the game. 🤝
On Friday November 17th, OpenAI, creators of Chat GPT, announced significant changes to its leadership…
Sam Altman, the current CEO, will leave his position and also exit the board of directors. Mira Murati, OpenAI's Chief Technology Officer, has been appointed as the interim CEO, effective immediately.
The board decided to remove Altman following a review process that found he was not consistently candid in his communications with them, affecting their ability to perform their duties effectively.
What’s next to come for Open AI and their AI endeavors? Only time will tell. Check out the press release here.
Have you ever experienced sensory overload while shopping?
Last week, Walmart implemented sensory-friendly hours for shoppers in response to this. Every day from 8 to 10 am, shoppers who get easily over-stimulated can shop in a less chaotic environment. Lights will be dimmed, and TV screens will switch to static images.
Other businesses like Sobeys and AMC Theatres have also implemented sensory-friendly hours to cater to customers with sensory issues and neurodivergent individuals.
Why? Because having a less-than-stellar shopping experience can lead to lower sales or decreased customer satisfaction.
Why this trending topic is relevant for e-commerce owners:
As you get ready to put your BFCM (Black Friday Cyber Monday) promotions live, take a walk through your site and make sure your visitors aren't experiencing sensory overload ⚡⚡⚡
Bright colors, flashing lights, and too many moving elements can cause visual and auditory stimuli overload. While all those flashy elements on your homepage look cool individually, see how your customers react to every element triggering at once to avoid bounce backs and cart abandonments.
Is your website sensory-friendly?
Common culprits to watch out for:
The takeaway? 👇
Your site experience should excite, not overwhelm customers. Online shoppers shouldn’t feel overwhelmed by your site design and it should be easy to find your offerings or add to cart.
You can also consider providing users with the option to adjust website settings to their preferences, such as reducing animations or choosing a low contrast color scheme.
Can’t view the image? Click here.
Business is hard. Marketing is hard. Finding the motivation to show up day in and day out is hard.
But it’s moments like this, moments where you get to reflect and see how far you’ve come, that make it all come together.
If you make one sale or one million sales this Black Friday, remember a time where you were making none. You did this. You put the reps in.
Whether you smash your targets or don’t quite hit them, be proud.
LFG. 🚀
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🎵 You can now use AI-generated music ‘Dream Tracks’ for YouTube Shorts. Creators can input song ideas and select an artist’s voice like John Legend or Demi Lovato.
👏 A one-size-fits-all marketing strategy is SO last season… Get the four-step, data-driven process for designing, implementing, and validating a winning personalization program that turns visitors into loyal customers. Download the guide today. *
💬 Meta introduces an A/B testing tool for Reels. You can now test up to 4 captions or thumbnails to your audience to improve your video performance.
📱 You have (1) new text message. Postscript is the only company focused solely on building the best-in-class SMS revenue platform for Shopify merchants. Learn why over 12,000 Shopify stores rely on Postscript. *
🎁 Google can help you find the perfect gift using generative AI. If you’re stumped on what to buy for the holidays, the search engine will roll out recommendations based on your search query.
🚗 Amazon really sells everything now, even cars. Hyundai vehicles will be available for purchase on Amazon.com in late 2024 followed by other brands.
Spot on Bob, spot on.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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